关于全球化，泡泡玛特该如何all in？

Core Insights - The article discusses Pop Mart's significant organizational restructuring aimed at advancing its global strategy, marking a shift from being "China's Pop Mart" to "World's Pop Mart" [1][3] Group 1: Organizational Restructuring - Pop Mart's chairman and CEO Wang Ning announced the largest organizational adjustment in five years, establishing regional headquarters in Greater China, the Americas, Asia-Pacific, and Europe [1] - The new management structure includes senior vice presidents responsible for operations in Asia-Pacific and Europe, and Greater China and the Americas, enhancing decision-making capabilities [1][5] Group 2: Global Expansion Progress - Since its international expansion began in 2018, Pop Mart has established a presence in nearly 100 countries and regions, with 2024 revenue reaching 13 billion yuan, a year-on-year increase of over 100% [3][5] - The overseas and Hong Kong-Macau business accounted for nearly 40% of total revenue, with Southeast Asia showing remarkable growth of over 600% [3] Group 3: Supply Chain Localization - Pop Mart aims to establish a three-tier supply network of "China + Southeast Asia + target markets," with its Vietnam factory currently contributing about 10% of total production capacity [10][12] - The company plans to localize production and design, establishing design studios in global art centers to attract local talent and create culturally relevant products [12][21] Group 4: Differentiated Regional Strategies - Under the new structure, Pop Mart will implement tailored strategies for each region, with Southeast Asia identified as a growth engine due to cultural similarities and high acceptance of its products [14] - The company aims to elevate its brand positioning in Europe and North America, transitioning from "trendy toys" to "collectibles" and establishing experience-oriented stores in major cultural centers [15][17] Group 5: IP Globalization Strategy - Pop Mart's core competitiveness lies in IP creation and operation, with a current reliance on a few key IPs. In 2024, four major IPs generated over 1 billion yuan each, with The Monsters series achieving 3.04 billion yuan in revenue, a 726.6% increase [18][21] - The company plans to establish independent IP incubation centers in regional headquarters to develop new IPs that resonate with local cultures [21][23]