LI NING(02331) 每日经济新闻·2025-04-23 14:13Core Viewpoint - The article highlights Li Ning's efforts in promoting sustainable practices within the sportswear industry, showcasing a comprehensive approach to environmental responsibility through innovative materials and production processes [2][4][10]. Group 1: Environmental Initiatives - Li Ning is presenting its "full-chain" environmental products, including bio-based yarn shoes, waterless dyeing, and recycled plastic uniforms, aiming to create a clear green path from raw materials to finished products [2][3]. - The company has developed a complete lifecycle of green products, utilizing materials like castor oil-based bio-yarn and recycled plastic bottles, indicating a shift from isolated attempts to a systematic approach [3][4]. - Li Ning's commitment to sustainability is reflected in its collaboration with research institutions to develop fully biodegradable shoes, demonstrating a long-term vision for eco-friendly products [3][4]. Group 2: Market Position and Challenges - The global sportswear market is increasingly focused on sustainability, with brands like Nike and Adidas leading the way, while Chinese brands like Li Ning are still in the early stages of this transition [2][3]. - Li Ning's Vice President, Song Chuntao, emphasizes that environmental materials do not compromise performance, citing the elasticity and durability of their bio-yarn used in high-performance running shoes [6][10]. - The company aims to balance the rising costs of sustainable materials with product performance, asserting that they will not raise prices solely based on environmental claims [7][10]. Group 3: Consumer Trends and Corporate Responsibility - Consumer attitudes are shifting towards sustainability, with 46% of consumers willing to pay a premium for sustainable products, indicating a growing market for eco-friendly options [10]. - Li Ning has integrated ESG (Environmental, Social, and Governance) considerations into its corporate strategy, establishing an ESG management committee to oversee sustainability efforts [10]. - The company recognizes that sustainable development is not just a choice but a necessary challenge for the industry, with leading companies playing a crucial role in advancing these initiatives [10].