Core Insights - New Dairy achieved a revenue of 10.665 billion yuan in 2024, a slight decline of 0.66% year-on-year, while net profit attributable to shareholders increased by 24.80% to 538 million yuan, marking five consecutive years of double-digit growth [1][2] - In Q1 2025, the company reported a revenue of 2.625 billion yuan, up 0.42% year-on-year, and a net profit of 133 million yuan, reflecting a significant growth of 48.46% [1] - The company is in the second year of its new five-year strategic plan, focusing on boosting dairy consumption amid a challenging market environment [1][3] Financial Performance - Total assets at the end of 2024 were approximately 8.879 billion yuan, down 0.66% from the previous year [2] - Net assets attributable to shareholders increased by 19.49% to approximately 3.055 billion yuan [2] - Basic and diluted earnings per share rose by 24% to 0.62 yuan [2] Strategic Focus - The company emphasizes the "Fresh Cube Strategy" to enhance core business and drive consumer demand, focusing on fresh dairy products [1][3] - New Dairy is committed to product innovation and channel transformation to adapt to changing consumer trends [3][4] - The company has made significant investments in supply chain excellence and has been recognized for its contributions to quality dairy production [4] Innovation and Technology - New Dairy has maintained a double-digit revenue contribution from new products for four consecutive years, with its "24-hour" fresh milk series seeing over 15% growth [5] - The company is advancing its digital transformation through self-developed platforms to enhance operational efficiency [5][6] - New Dairy is exploring innovative marketing strategies, including live-streaming, to engage with consumers [7] Market Positioning - The company is expanding its direct-to-consumer (DTC) channels, achieving nationwide delivery capabilities and enhancing customer service [6] - New Dairy's brand initiatives focus on health and nutrition, aiming to create immersive consumer experiences [7] - The dairy market in China is expected to continue its steady growth, with a shift towards low-temperature and functional products [7][8] Future Outlook - New Dairy plans to continue leveraging its "Fresh Cube Strategy" to drive revenue growth and improve profit margins [8] - The company aims to strengthen its core business through technology and regional development, contributing to the revitalization of the Chinese dairy industry [8]
新乳业业绩攀升,以鲜为美驱动健康消费新浪潮