LZLJ(000568) 新浪财经·2025-04-29 06:42Core Viewpoint - The company reported a steady revenue growth in 2024, with a focus on high-end product upgrades and digital marketing strategies to enhance brand influence and consumer engagement [1][2]. Financial Performance - In 2024, the company achieved a revenue of 31.2 billion, a year-on-year increase of 3.2%, and a net profit attributable to shareholders of 13.47 billion, up 1.7% year-on-year [1]. - The fourth quarter of 2024 saw a revenue of 6.89 billion, a decline of 16.9% year-on-year, and a net profit of 1.88 billion, down 29.9% year-on-year [1]. - For the first quarter of 2025, the company reported a revenue of 9.35 billion, an increase of 1.8% year-on-year, and a net profit of 4.59 billion, up 0.4% year-on-year [1]. Market and Product Development - The market size is steadily progressing, with mid-to-high-end liquor revenue increasing by 2.8% to 27.59 billion and sales volume rising by 14.4% to 43,000 tons in 2024 [1]. - The company’s brand, Guojiao, remains in the 20 billion category, while Luzhou Laojiao has surpassed the 10 billion mark [1]. - The company is transitioning to a digital marketing strategy, launching a five-code product to reshape consumer channels and promote sales through consumer engagement [1]. Brand Strategy and Cultural Engagement - The company is enhancing brand influence through various cultural activities centered around the theme "700 Years of Chinese Strong Aroma," leveraging major events like the Olympics and the 60th anniversary of Sino-French diplomatic relations [2]. - In 2024, Guojiao 1573 was listed among the top 10 most valuable Chinese brands by Hurun [2]. Strategic Outlook - The company is adopting a pragmatic approach to growth, focusing on high-quality development and stabilizing channel dynamics and pricing [2]. - The 2025 operational goal is to achieve steady revenue growth, with a projected EPS of 9.36, 10.34, and 11.21 for 2025-2027 [2].