Core Viewpoint - The successful IPO of Hu Shang Ayi on May 8, 2023, highlights strong market interest, with a subscription multiple of nearly 3400 times and a total subscription amount exceeding 92 billion HKD, making it one of the hottest new stocks post-regulatory changes in Hong Kong [1] Group 1: Company Overview - Hu Shang Ayi was founded in 2013 and gained national popularity with its "blood glutinous rice milk tea" [1] - As of 2024, the company operates over 9,000 stores, with more than half located in tier-three and below cities, and 99.7% of its stores are franchisee-operated [2] - The company has three brand concepts: Hu Shang Ayi, Hu Ka, and Qing Xiang Ban, focusing on freshly made beverages and coffee [1] Group 2: Financial Performance - The company's revenue for 2022, 2023, and 2024 was 2.199 billion CNY, 3.348 billion CNY, and 3.285 billion CNY, respectively, with net profits of 149 million CNY, 388 million CNY, and 329 million CNY [2] - A slight revenue decline of 1.9% is projected for 2024, attributed to decreased income from franchises and self-operated stores [2] - The number of closed franchise stores in 2022, 2023, and 2024 was 393, 370, and 987, respectively [2] Group 3: Market Strategy and Challenges - Approximately 25% of the IPO funds will be allocated to enhancing digital capabilities and optimizing membership management systems [2] - The average GMV per franchise store decreased from 1.6 million CNY in 2023 to 1.4 million CNY in 2024, impacting the demand for ingredients and raw materials [3] - Despite challenges, the company continues to expand its franchise network, particularly in tier-two and tier-three cities, while reducing its presence in new first-tier cities [3]
沪上阿姨港股上市首日大涨，加盟店平均GMV下滑