This Isn't The Philip Morris You Think It Is

Core Insights - Philip Morris International is focusing on creating a smoke-free future while facing challenges such as declining volumes, public resistance, and increasing regulation in the tobacco sector [1] Company Strategy - The company is known for its iconic Marlboro brand and is actively pursuing a strategy to transition towards smoke-free products [1] Market Challenges - The tobacco industry is experiencing significant challenges, including declining sales volumes and heightened regulatory scrutiny [1]