OCT(000069) 中金在线·2024-02-11 07:37Core Insights - The popularity of Liuzhou snail noodles has surged, becoming a significant cultural and economic symbol for the city, especially during festive seasons like the Spring Festival [1][3][5] - The industry has seen a remarkable growth trajectory, with the total sales revenue of the Liuzhou snail noodle industry expected to reach 65.6 billion yuan in 2023, positioning it as a potential trillion-yuan industry [1][6] - The rise of social media and live streaming has played a crucial role in increasing the visibility and sales of Liuzhou snail noodles, transforming it from a local street food to a national sensation [2][4][6] Industry Growth - The Liuzhou snail noodle industry has been strategically developed over the years, with significant investments in production standards, quality control, and marketing initiatives [5][6] - The introduction of packaged snail noodles in 2014 allowed for broader distribution, making it accessible to consumers outside of Liuzhou [2][6] - In 2020, the industry experienced explosive growth, with sales surpassing 10 billion yuan for the first time, driven by increased online engagement and demand for convenient food options during the pandemic [2][6] Tourism Impact - The revival of the tourism market in 2023 has led to a significant influx of visitors to Liuzhou, many of whom are drawn specifically to try the local snail noodles [3][4] - During the Spring Festival, Liuzhou welcomed approximately 3.73 million tourists, a 58.9% increase year-on-year, contributing to a tourism revenue of 2.36 billion yuan, up 65.7% [3][4] - The local economy has benefited from this tourism boom, with many restaurants experiencing long queues as tourists flock to taste the authentic dish [4][5] Export Potential - Liuzhou snail noodles have gained international recognition, with exports reaching 3,167.1 tons valued at 87.27 million yuan in 2023, expanding into over 20 countries and regions [6] - The global appeal of Liuzhou snail noodles presents further opportunities for growth and market expansion, enhancing the overall industry landscape [6]