TENCENT(00700) 东兴证券·2024-06-19 09:31Investment Rating - The report maintains a "Strong Buy" rating for Tencent Holdings, indicating an expected return exceeding 15% relative to market benchmarks [8][19]. Core Insights - Tencent's revenue for Q1 2024 reached 159.5 billion yuan, reflecting a year-on-year growth of 6%, with a significant increase in Non-IFRS net profit by 54% to 50.27 billion yuan [20][21]. - The company is experiencing a recovery in its advertising business, driven by increased user engagement across platforms like WeChat and video accounts, contributing to a 26% year-on-year growth in advertising revenue [19][21]. - The report highlights Tencent's strong performance in AI and cloud services, with ongoing investments in AI capabilities and infrastructure, which are expected to support future growth [2][21]. Financial Performance Summary - Revenue from financial technology and enterprise services was 52.3 billion yuan, up 7% year-on-year, with strong growth in wealth management services [1]. - The company's gross margin improved to 52.6%, up 7.1 percentage points year-on-year, driven by increased revenue from video and advertising services [21]. - Forecasted net profits for 2024-2026 are projected at 171.6 billion yuan, 188.9 billion yuan, and 209.7 billion yuan, respectively, with corresponding PE ratios of 19X, 17X, and 16X [2][34]. User Engagement and Growth Metrics - User engagement metrics show over 80% growth in usage time for video services, with a 30% increase in revenue from mini-games [2][24]. - Monthly active users for WeChat and WeChat combined reached 1.359 billion, marking a 3% increase year-on-year [24]. Revenue Breakdown - The report indicates a decline in value-added services revenue to 78.63 billion yuan, down 0.9% year-on-year, primarily due to a decrease in domestic game revenue [19]. - Advertising revenue reached 26.5 billion yuan, up 26% year-on-year, attributed to the recovery in domestic consumption and increased advertising spending [19].