BAIRUN CORPORATION(002568) 中原证券·2024-08-02 13:00Investment Rating - The report assigns a rating of "Accumulate" for the company, indicating a potential increase in stock price relative to the market index [2][9]. Core Insights - The company reported a total revenue of 1.628 billion yuan for the first half of 2024, a decrease of 1.38% year-on-year, with a net profit of 402 million yuan, down 8.36% year-on-year [2][3]. - The pre-mixed liquor segment faced pressure with a revenue of 1.431 billion yuan, reflecting an 8.69% decline in sales volume [2][3]. - The company experienced a rise in sales expense ratio, leading to a decrease in net profit margin by 1.99 percentage points to 24.55% [2][3]. Financial Performance Summary - For the first half of 2024, the company achieved total revenue of 1.628 billion yuan, with a year-on-year decrease of 1.38% [2]. - The second quarter revenue was 826 million yuan, down 7.25% year-on-year, while the first quarter saw an increase of 5.51% year-on-year [2][3]. - The gross profit margin for pre-mixed liquor improved by 3.95 percentage points to 70.56% due to price increases [2][3]. - The edible flavor segment reported a revenue of 176 million yuan, with a year-on-year growth of 7.5% [2][3]. Future Earnings Projections - The projected earnings per share (EPS) for 2024, 2025, and 2026 are 0.83 yuan, 0.95 yuan, and 1.09 yuan respectively, with corresponding price-to-earnings ratios of 21.43x, 18.69x, and 16.34x [2][3][4].