Investment Rating - The report assigns a "Buy" rating for the company, Wei Long Mei Wei (9985.HK) [2]. Core Viewpoints - The company is positioned in the spicy snack sector, with significant growth potential in its core products, spicy strips and konjac products, which are expected to become classic categories in the snack market [7][8]. - The company has a strong brand presence and channel advantages, with a clear growth path for market share expansion in its core products [2][8]. - The report forecasts EPS for 2024, 2025, and 2026 to be 0.49, 0.61, and 0.74 CNY respectively, with a target market value of 18.5 billion CNY and a target price of 8.53 HKD per share [2]. Summary by Sections Investment Logic - The company is a leading brand in spicy snacks, with a historical preference for spicy flavors in Chinese cuisine, which enhances its market potential [7]. - The spicy strip product has a market share of over 10%, with significant room for growth compared to leading brands in other snack categories [7]. - The konjac product line is currently experiencing a market expansion phase, with the company holding a 60-70% market share in this segment [7][8]. Industry Overview - The spicy snack market is growing rapidly, with a market size of 172.9 billion CNY in 2021 and a compound annual growth rate (CAGR) of 8.7% from 2016 to 2021 [17]. - The report highlights the increasing consumer preference for low-calorie and healthy snacks, positioning konjac products favorably in the market [17]. Competitive Advantages - The company has demonstrated strong product innovation capabilities and effective marketing strategies, which have helped to establish its brand and expand its market presence [8]. - The company has a robust supply chain and is expected to improve its profitability as it enters a revenue expansion cycle [8]. Future Outlook - The company is expected to accelerate the introduction of new products, enhancing its market share in both spicy strips and konjac products [8]. - The long-term vision includes becoming a multi-category snack company, leveraging its strong brand and product innovation capabilities [8].
卫龙美味：公司深度报告：辣味长坡厚雪，龙头成长加速