Investment Rating - The investment rating for the company is maintained at "Buy - A" with a target price of HKD 3.45, which corresponds to a dynamic price-to-earnings ratio of 25 times for 2024 [4][7]. Core Insights - The company reported a total revenue of RMB 1.62 billion for the first half of 2024, representing a year-on-year growth of 28.6%. The adjusted net profit attributable to the parent company was RMB 270 million, up 80.3% year-on-year [1]. - The revenue from the image and design products, primarily from paid subscriptions, reached RMB 930 million, a 54.5% increase year-on-year, accounting for 57.4% of total revenue. The number of paid subscription users exceeded 10.81 million, marking a historical high with a penetration rate of approximately 4.2% [2]. - The advertising business generated RMB 410 million in revenue, reflecting an 18.3% year-on-year increase, driven by strong performance in programmatic advertising, which grew by 45% [2]. - The company achieved significant growth in its global user base, with monthly active users reaching 258 million, a 4.3% increase year-on-year. The number of monthly active users outside mainland China grew by 15%, accounting for 32.9% of the total [3]. Financial Summary - The projected revenues for the company from 2024 to 2026 are RMB 3.58 billion, RMB 4.46 billion, and RMB 5.50 billion, respectively. The net profits for the same period are expected to be RMB 570 million, RMB 820 million, and RMB 1.14 billion [7][9]. - The company’s gross profit margin for the first half of 2024 was 64.93%, an increase of 5.13 percentage points year-on-year, primarily due to the higher proportion of high-margin image and design products [2]. - The earnings per share (EPS) for 2024 is projected to be RMB 0.13, increasing to RMB 0.25 by 2026 [9].
美图公司：24H1业绩高增，付费订阅率快速提升