Ligao Foods (300973) Huaxin Securities·2024-09-03 00:00Investment Rating - The report maintains a "Buy" investment rating for the company [1][3]. Core Insights - The company has shown steady revenue growth, with a 9% year-on-year increase in H1 2024 revenue, reaching 1.781 billion yuan, and a 25% increase in net profit attributable to shareholders, amounting to 135 million yuan [1][3]. - The introduction of cream products has led to a reduction in gross margin, with a decrease of 1 percentage point to 32.61% in Q2 2024 [1]. - The company is focusing on streamlining product categories and enhancing operational efficiency, with a significant increase in cream sales by 69% year-on-year [1][3]. Revenue Performance - H1 2024 revenue breakdown includes frozen baked goods, cream, fruit products, sauces, and other baking materials, with respective revenues of 1.061 billion, 0.433 billion, 0.077 billion, 0.104 billion, and 0.092 billion yuan, showing varied growth rates [1][2]. - The company has adjusted its channel strategy, leading to a 5% decline in supermarket revenue, while other channels have shown growth [2]. Profitability Forecast - The company has revised its earnings per share (EPS) forecasts for 2024-2026 to 1.48, 1.90, and 2.45 yuan respectively, reflecting a significant increase from previous estimates [3][5]. - The current stock price corresponds to a price-to-earnings (PE) ratio of 16, 12, and 10 times for the respective years [3]. Market Strategy - The company is prioritizing high-quality distributors and reducing the number of distributors to enhance profitability [2]. - The company plans to launch new products in September and October 2024 to optimize its supermarket revenue structure [2].