Investment Rating - The report maintains an "Accumulate" rating for Tianyoude Liquor (002646) [4] Core Views - The company reported a total revenue of 987 million yuan for the first three quarters of 2024, reflecting a year-on-year increase of 4.89%, while the net profit attributable to the parent company was 57 million yuan, down 45.80% [2] - The decline in profit margins is attributed to increased marketing expenses related to the company's marketing transformation and the recognition of restricted stock expenses [3] - The company is focusing on enhancing sales of products priced above 100 yuan per 500ml, with significant sales growth in the 100-200 yuan segment [3] Financial Performance Summary - For Q3 2024, the company achieved total revenue of 228 million yuan, a decrease of 18.76%, and a net profit of 22 million yuan, down 334.41% [2] - The gross profit margin for the first three quarters was 59.36%, a decrease of 4.35 percentage points year-on-year, while the net profit margin was 5.82%, down 5.45 percentage points [3] - The company expects net profits for 2024, 2025, and 2026 to be 51 million, 77 million, and 100 million yuan respectively, with corresponding P/E ratios of 100, 67, and 51 times [4]
天佑德酒:2024年三季报点评:营销转型,着眼未来