证券代码：002646 证券简称：天佑德酒 公告编号：2026-004 青海互助天佑德青稞酒股份有限公司 关于使用自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于2025年12月12日召开公司第 五届董事会第二十五次会议（临时），会议审议通过了《关于公司及子公司使用自有资金购买 理财产品的议案》，在保障公司日常运营资金需求的前提下，同意公司及子公司在自董事会审 议通过之日起12个月内使用不超过人民币2亿元的自有资金购买短期（投资期限不超过一年） 中低风险理财产品，并授权公司管理层负责办理相关事宜，在此期限内该2亿元额度可滚动使 用。具体内容详见公司于2025年12月13日在巨潮资讯网（http://www.cninfo.com.cn）《证券 时报》《中国证券报》《上海证券报》《证券日报》披露的《关于公司及子公司使用自有资金 购买理财产品的公告》（2025-075）。 2026年2月12日，公司全资子公司青海互助青稞酒销售有限公司（以下简称"青稞酒销售"） 以自有资金1,000 ...

证券日报网讯 2月12日，天佑德酒在互动平台回答投资者提问时表示，公司会高度重视2026—2027年白 酒行业整体发展趋势，并制定具体的战略措施来提升公司的竞争力。 （文章来源：证券日报） ...

Group 1 - On February 10, brokerages set target prices for listed companies with notable increases for Kehua Data, Nanwei Medical, and Fulete, with target price increases of 19.70%, 18.54%, and 14.09% respectively, belonging to the other power equipment, medical devices, and photovoltaic equipment industries [1][3] - A total of 21 listed companies received brokerage recommendations on February 10, with companies like Bailong Oriental, Chiplink Integration, and Tianrun Industrial each receiving one recommendation [3] - One company, Haomai Technology, had its rating upgraded from "Hold" to "Buy" by Guotou Securities on February 10 [4][5] Group 2 - Three companies received initial coverage on February 10, including Xin'ao Co., which was rated "Buy" by Shenda Securities, Bichu Electronics rated "Increase" by Jianghai Securities, and Huitai Medical rated "Buy" by Huayuan Securities [5][6] - The companies receiving initial coverage are in the textile manufacturing, computer equipment, and medical device industries [6]

Group 1 - The core viewpoint of the article is that Tianyoude Wine (002646) is committed to continuously monitoring and optimizing its marketing decisions based on market conditions and operational realities to achieve better performance returns for shareholders [1] Group 2 - The company is actively engaging with investors through interactive platforms to address their inquiries [1] - The focus on optimizing marketing strategies indicates a proactive approach to adapting to market dynamics [1] - The statement reflects the company's intention to enhance shareholder value through improved operational performance [1]

事件： 公司发布 2025 年度业绩预告，预计 2025 年实现归母净利润 421.35~632.02 万元，同比下降 85.00%~90.00%；实现扣非归母 净利润 183.39~275.08 万元，同比下降 92.79%~95.20%。 根据计算，预计 25Q4 公司实现营收 2.11 亿元以上，同比下降 21.14%以内；实现归母净利润-0.18 亿元~-0.15 亿元，上年同期 实现归母净利润-0.15 亿元。 2026 年 02 月 10 日 天佑德酒(002646.SZ) 坚定长期主义，积极布局新品 受行业影响利润有所下滑，营销转型持续深化 公司 2025 年业绩下滑，主要原因：①行业及需求端承压：2025 年白酒行业仍处深度调整期，宴席、商务等核心消费场景需求恢 复不及预期，整体消费需求承压，直接影响公司营收，预计全年 营业收入同比下降 13%以内；②为稳固品牌市场地位，公司持续 保持高强度的市场投入,同时，销售费用的降幅低于营收降幅，叠 加营收下滑带来的规模效应弱化，公司利润空间被进一步收窄。 聚焦产品迭代与渠道深耕，省外、海外打造新增长极 一方面，公司在产品端聚焦核心需求持续发力，向大众消 ...

Core Viewpoint - The A-share liquor sector, particularly represented by Tianyoude, is experiencing a strong performance driven by consumption recovery expectations and pre-festival stocking trends, leading to a significant rebound in market confidence [1] Group 1: Market Performance - Since January, the overall sentiment in the liquor sector has improved, with valuation recovery observed. High-end and real estate liquor have shown stable performance, while unique regional liquor companies are gaining investor attention [2] - Tianyoude, as the only listed company in the barley wine category, has attracted investors due to its scarcity and strong foothold in the northwest market. Its stock price has risen alongside the sector, reflecting optimism about its fundamentals and sales during the Spring Festival [2] Group 2: Sales Data and Strategy - Sales data supports the capital market's confidence, with significant increases in the sales proportions of liquor priced between 100-300 yuan, 300-500 yuan, and 500-800 yuan, rising by 5.05, 4.65, and 5.52 percentage points respectively compared to 2025 [2] - Approximately 50% of Tianyoude's products are priced above 100 yuan, with its true vintage products in the 500 yuan range gaining recognition in the local market after over three years of revision [3] - The company employs a "online and offline synergy, effectiveness and efficiency" strategy, enhancing promotions in key markets and launching festive gift sets, while also increasing brand exposure on e-commerce platforms [3] Group 3: Consumer Behavior and Market Trends - Feedback from distributors in traditional markets indicates a surge in sales speed for Tianyoude products, particularly in the mid-range price segment, driven by strong demand for family gatherings and local gifting during the festive season [3] - The recent market performance of Tianyoude is attributed to its unique product category, regional consumer loyalty, and the rigid demand during the holiday season [4] - The company aims to solidify its leadership in the barley wine sector while exploring growth opportunities in external markets, aligning with the trend of health and quality upgrades in consumer preferences [4]

Core Viewpoint - Tianyoude Liquor, known as the "first stock of barley wine," is facing a severe downturn with significant executive departures and a projected net profit decline of 85% to 90% for 2025 [2][4][10]. Group 1: Executive Departures and Performance Issues - The resignation of key executives, including General Manager Wang Guodong and Deputy General Manager Lu Shuilong, occurred shortly before the release of a disappointing annual performance forecast [2][4][12]. - Wang Guodong, who took office in December 2022, attempted to implement a "four modernization" strategy but failed to reverse the declining performance trend [3][11]. - The company has acknowledged that it will quickly complete the selection of new board members and a new general manager following these departures [3][12]. Group 2: Financial Performance and Market Challenges - Tianyoude Liquor's 2025 annual performance forecast indicates a net profit of only 4.21 million to 6.32 million yuan, a drastic drop from 42.14 million yuan in the previous year, marking an 85% to 90% decline [4][12]. - The company also expects a significant decrease in net profit after excluding non-recurring gains, projecting a range of 1.83 million to 2.75 million yuan, down 92.79% to 95.20% from the previous year [4][12]. - The company's revenue target of 1.568 billion yuan for 2025, set during a 2023 stock incentive plan, is now deemed unattainable, marking the second consecutive year of unmet targets [4][12]. Group 3: Historical Context and Market Position - Established in 1373, Tianyoude Liquor is the only publicly listed liquor company in Qinghai, with a market share of approximately 55% in the province [6][14]. - The company has experienced a decline in provincial revenue and faces high costs and low returns in expanding outside its core market, leading to a widening gap in revenue and profitability compared to regional competitors [6][14]. - Recent financial reports show a revenue of 880 million yuan for the third quarter, a 10.79% year-on-year decline, with a net profit of 21.81 million yuan, down 62.03% [6][14]. Group 4: Product Structure and Market Strategy - The primary product of Tianyoude Liquor is barley liquor, which accounted for 99.06% of revenue in the first half of 2025 [7][15]. - The company has shifted its product classification strategy, focusing on two price segments, with products priced above 100 yuan making up 52.02% of revenue [7][15]. - In response to market conditions, Tianyoude Liquor has introduced innovative products aimed at younger consumers, such as flavored low-alcohol barley liquors, while also increasing marketing and sales team investments, which has pressured short-term profitability [7][15].

Core Viewpoint - The collaboration between Qinghai Huzhu Tianyoude Qinkui Wine Co., Ltd. and a restaurant brand to launch the "Yizun Huangniu · Tianyoude Qinkui Wine Co-branded Experience Store" in Lanzhou marks a significant step in the company's "Four Beauties Strategy," particularly in the integration of "fine food and fine wine" [1] Group 1 - The "Four Beauties Strategy" focuses on "fine wine, fine food, beautiful scenery, and beauty," aiming to upgrade the brand from a provider of excellent products to a leader in highland quality lifestyle [1] - The "Food Strategy" serves as an extension of the value of "fine wine," acting as a friendly entry point to connect with consumers and convey the cultural essence of the Qinghai-Tibet region [1] - The Vice General Manager of the company, Chen Mingfeng, emphasized that this partnership is a strategic choice based on shared development philosophies, market insights, and a deep understanding of future consumption trends [1] Group 2 - This co-branding initiative signifies a new phase of large-scale, benchmark, and cross-regional development in the exploration of food and wine integration [1] - As a key national leading enterprise in agricultural industrialization, the company aims to link Qinghai-Tibet specialty products with global culinary culture, empowering brand upgrades and enhancing quality of life through industrial integration [1]

Market Overview - The liquor sector experienced a rise of 2.01% on February 3, with Huangtai Liquor leading the gains [1] - The Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] Liquor Sector Performance - Key stocks in the liquor sector showed varied performance, with Yanzongyan leading with a closing price of 19.27, up 9.99% and a trading volume of 455,900 shares, amounting to 857 million yuan [1] - Other notable performers included Jinhui Liquor at 24.86, up 3.67%, and Guizhou Moutai at 1474.92, up 3.36%, with a significant trading volume of 86,300 shares, totaling 12.628 billion yuan [1] Capital Flow Analysis - The liquor sector saw a net inflow of 463 million yuan from main funds, while retail investors contributed a net inflow of 468 million yuan [2] - However, speculative funds experienced a net outflow of 931 million yuan [2] Individual Stock Capital Flow - Guizhou Moutai had a main fund net inflow of 1.212 billion yuan, but speculative funds saw a net outflow of 1.211 billion yuan [3] - Huangtai Liquor reported a main fund net inflow of 42.6 million yuan, while retail investors contributed a net inflow of 35.36 million yuan [3] - Other stocks like Tianyoude Liquor and Shanxi Fenjiu also showed mixed capital flows, with Tianyoude Liquor having a main fund net inflow of 12.18 million yuan [3]

Group 1 - Wuliangye will launch a "Shareholder Discount Wine Purchase Activity" from February 2 to February 28, 2026, exclusively for shareholders registered by December 17, 2025 [1] - Jinsha Huashao has officially announced singer Jinsha as its brand ambassador and is promoting the new Jinsha Huashao Wine from the 1950s [2] - Guizhou Moutai Digital Technology Co., Ltd. was inaugurated, with a focus on enhancing platform operations and supporting the company's high-quality development [2] Group 2 - Li Qiangqing has been appointed as the General Manager of Guizhou Moutai Sales Co., Ltd., bringing extensive experience from various leadership roles within the Moutai Group [3] - Shanxi Fenjiu participated in the 2026 Shanxi Old Brand Carnival, showcasing its products and engaging consumers through interactive experiences [4] - Meituan Flash Purchase is collaborating with Shede Liquor for a comprehensive marketing campaign during the 2026 Spring Festival, emphasizing online and offline integration [5] Group 3 - The National Standardization Administration has released a new national standard for beer quality (GB/T4927-2025), set to be implemented on January 1, 2027, introducing significant changes in product classification [6][7] - Wan Guodong has resigned as General Manager of Qinghai Huzhu Tianyoude Qinkui Wine Co., Ltd., effective immediately, due to personal reasons [8]