SFY(002572) 光大证券·2024-11-01 03:40Investment Rating - The report maintains a "Buy" rating for the company [3][9]. Core Views - The company faced performance pressure in Q3 2024 due to macroeconomic conditions, but the Milan brand continued to expand its store presence [5][6]. - The company is committed to its "multi-brand, all-channel, all-category" strategy, which has led to a notable increase in revenue from the integrated channel [5][9]. - The company has seen a decline in revenue and net profit for the first three quarters of 2024, with revenue at 7.66 billion yuan, down 6.6% year-on-year, and net profit at 920 million yuan, down 3.2% year-on-year [4][5]. Financial Performance Summary - For Q3 2024, the company reported revenue of 2.73 billion yuan, a decrease of 21.1% year-on-year, and a net profit of 360 million yuan, down 21.2% year-on-year [4][5]. - The company's gross margin for the first three quarters of 2024 was 35.8%, a slight increase of 0.2 percentage points year-on-year, while Q3 2024 gross margin was 35.9%, a decrease of 0.9 percentage points year-on-year [7]. - The company has seen a significant increase in orders due to the "old-for-new" subsidy policy, with a notable rise in order volume and revenue in Guangzhou [8]. Brand Performance - In the first three quarters of 2024, the company's Sofia and Milan brands achieved revenues of 6.89 billion yuan and 370 million yuan, respectively, with year-on-year changes of -6.8% and +14.9% [5][6]. - The average transaction price for the Sofia and Milan brands was 24,000 yuan and 15,000 yuan, reflecting increases of 22.4% and 2.7% year-on-year [5]. Market Strategy - The company is actively expanding its overseas market presence, with distributors covering multiple countries and regions, providing customized solutions [6]. - The company continues to innovate in its product offerings, launching new categories such as cabinets, kitchen appliances, and bathroom products [5][9].