YanKershop(002847) 中泰证券·2024-11-02 12:30Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5] Core Insights - The company reported a revenue of 3.861 billion yuan for the first three quarters of 2024, representing a year-on-year growth of 28.49%. The net profit attributable to shareholders was 493 million yuan, up 24.55% year-on-year [1] - In Q3 2024, the company achieved a revenue of 1.402 billion yuan, with a year-on-year increase of 26.20%, and a net profit of 174 million yuan, reflecting a 15.62% growth year-on-year [1] - The company continues to see strong revenue growth driven by new product launches and channel expansion, particularly in the snack segment [1] - The gross profit margin for Q3 2024 was 30.62%, a decrease of 2.32 percentage points year-on-year, indicating short-term pressure on profitability [1] Revenue and Profit Forecast - Revenue projections for 2024-2026 are 5.323 billion yuan, 6.610 billion yuan, and 8.073 billion yuan respectively, with net profits expected to be 636 million yuan, 808 million yuan, and 991 million yuan [1][4] - The company is focusing on brand building and product differentiation to maintain competitive advantages and drive future growth [1] Financial Metrics - The company's P/E ratio is projected to decrease from 28.3 in 2023 to 14.4 in 2026, indicating an expected improvement in valuation over time [1] - The net asset return rate is forecasted to be 31% in 2024, gradually declining to 26% by 2026 [1][4] Market Position and Strategy - The company is leveraging a multi-channel strategy, particularly focusing on high-potential membership channels and aggressive e-commerce marketing to enhance sales [1] - The introduction of new product lines, such as "Big Demon King" and "Egg Emperor," is expected to contribute significantly to revenue growth [1]