
Investment Rating - The report maintains a "Buy" rating for the company, with a market price of RMB 137.30 and a sector rating of "Outperform" [1][3]. Core Insights - The company reported a revenue of RMB 24.3 billion for the first three quarters of 2024, reflecting a year-on-year growth of 10.8%. The net profit attributable to the parent company was RMB 11.6 billion, up 9.7% year-on-year. In Q3 2024, revenue and net profit were RMB 7.4 billion and RMB 3.6 billion, respectively, showing a slight increase of 0.7% and 2.6% year-on-year [3][5]. - The company is actively managing its operations with a long-term focus, adjusting its strategies in response to the current consumption environment. This includes maintaining healthy channel operations despite a slowdown in revenue growth in Q3 2024 [3][4]. - The gross profit margin for Q3 2024 was 88.1%, a decrease of 0.5 percentage points year-on-year, while the net profit margin improved by 0.9 percentage points to 48.2% [3][5]. Financial Summary - For the fiscal year ending December 31, 2024, the company is projected to achieve a revenue of RMB 32.9 billion, with a growth rate of 8.7%. The net profit is expected to reach RMB 14.4 billion, reflecting an 8.5% growth [4][6]. - The earnings per share (EPS) for 2024 is estimated at RMB 9.76, with corresponding price-to-earnings (P/E) ratios of 14.0x for 2024, 13.5x for 2025, and 12.5x for 2026 [4][6]. - The company has a total market capitalization of RMB 202.1 billion and an average trading volume of RMB 2.0 billion over the past three months [2][4]. Operational Highlights - The company has been focusing on digital marketing transformation and optimizing its cost structure, which has led to a decrease in sales and management expense ratios [3][5]. - The company’s contract liabilities stood at RMB 2.65 billion at the end of Q3 2024, indicating a proactive approach to managing cash flow and channel health [3][4].