supor(002032) 申万宏源·2024-11-18 01:24Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the market [6][8]. Core Insights - The company has outperformed the industry in domestic sales, benefiting from consumer trends such as the increase in small households and the emergence of new consumer groups like Gen Z. Innovative products like infrared stainless steel rice cookers and portable coffee machines have contributed to this success [6][8]. - In the external market, the company is experiencing significant growth in collaboration with SEB, with an increase in the expected daily related transactions for 2024 to 6.95 billion yuan, a 17% increase from the previous year. The recovery in overseas demand and the completion of inventory destocking by major clients are also positive factors [6][8]. - The company is expected to benefit from the government's "trade-in" policy, which has shown a substantial impact on sales, with a reported 149% year-on-year increase in home appliance sales during the National Day holiday [6][8]. Summary by Sections Market Data - Closing price: 53.28 yuan - Market capitalization: 42,591 million yuan - Price-to-earnings ratio (PE): 18 for 2024E, 17 for 2025E, 16 for 2026E [3][10]. Financial Performance - Total revenue for 2023 was 21,304 million yuan, with a projected growth to 22,915 million yuan in 2024, representing a 7.6% year-on-year increase [10][13]. - Net profit for 2023 was 2,180 million yuan, expected to rise to 2,315 million yuan in 2024, reflecting a 6.2% growth [10][13]. - The company maintains a gross margin of 26.3% for 2024E, with a return on equity (ROE) of 35.7% [10][13].