快手-W：Q3业绩符合预期，流量稳健增长

Investment Rating - The investment rating for the company is "Buy" (maintained) [3] Core Insights - The company's Q3 2024 revenue reached 31.1 billion CNY, representing a year-over-year increase of 11.4%, which aligns with expectations [2] - Adjusted net profit for Q3 2024 was 3.95 billion CNY, up 24.4% year-over-year, slightly exceeding consensus estimates [2] - Daily Active Users (DAU) reached a record high of 408 million, growing 5.4% year-over-year, while Monthly Active Users (MAU) increased by 4.3% to 714 million [2] - E-commerce Gross Merchandise Volume (GMV) for Q3 2024 was 334.2 billion CNY, up 15.1% year-over-year, driven by strategic initiatives and a significant increase in new merchant registrations [2] - Online marketing revenue grew by 20.0% year-over-year to 17.63 billion CNY, primarily fueled by external marketing clients and the expansion of the In-Apps Ads short video model [2] - The company expects total revenue for 2024-2026 to be 127.29 billion CNY, 141.41 billion CNY, and 155.69 billion CNY respectively, with adjusted net profits projected at 17.64 billion CNY, 22.67 billion CNY, and 27.83 billion CNY [2] Financial Summary - Total revenue for 2023 is projected at 113.47 billion CNY, with a growth rate of 20% [6] - The company anticipates a significant increase in adjusted net profit from 10.27 billion CNY in 2023 to 17.64 billion CNY in 2024, reflecting a growth rate of 72% [6] - Earnings per share (EPS) is expected to rise from 2.36 CNY in 2024 to 6.45 CNY by 2026 [6] - The price-to-earnings (P/E) ratio is projected to decrease from 20.86 in 2024 to 6.40 by 2026, indicating improved valuation metrics over time [6]