轻工制造&纺织服饰行业2025年1月月报：政策将助力家居估值修复，纸制品价格全面上涨

Industry Investment Rating - The report maintains a "Neutral" rating for the Light Industry Manufacturing and Textile & Apparel sectors [3][4] Core Views - The home furnishing sector is expected to benefit from policy-driven demand recovery and valuation repair, with the PE-TTM of the Shenwan Home Furnishing sector at 18.66x, below the 5-year median of 24.60x [1] - The paper products sector saw a price increase due to production cuts and price hikes by leading companies, with whiteboard paper, coated paper, and corrugated paper rising by 250 yuan/ton, 200 yuan/ton, and 180 yuan/ton respectively [22][58] - The textile and apparel sector outperformed the CSI 300 by 3.39 percentage points, driven by strong performance in the apparel and home textile sub-sector [3][39] Industry Development Overview - From January to November, domestic furniture retail sales reached 150.49 billion yuan, up 2.9% YoY, while furniture manufacturing revenue was 601.68 billion yuan, up 0.8% YoY [10] - In November, furniture exports declined by 2.6% YoY to 5.929 billion USD, while furniture accessory exports grew by 0.5% YoY to 249 million USD [11] - The Building Materials Home Index (BHI) fell to 118.24 in November, down 9.41 points MoM, reflecting a seasonal slowdown post the "Golden September and Silver October" period [12] Paper Industry Data - From January to November, domestic paper and paperboard production increased by 9.1% YoY to 144.18 million tons [45] - In November, paper pulp imports fell by 13.2% YoY to 2.8 million tons, while paper and paper product exports rose by 10.8% YoY to 1.44 million tons [45] Textile and Apparel Industry Data - From January to November, retail sales of clothing, footwear, and textiles reached 1.307 trillion yuan, up 0.4% YoY, with clothing sales flat at 949.3 billion yuan [48] - In November, footwear exports declined by 1.9% YoY to 3.783 billion USD, while apparel exports grew by 4.3% YoY to 13.017 billion USD [49] Market Performance - From November 22 to December 27, the Light Industry Manufacturing sector outperformed the CSI 300 by 0.15 percentage points, with the entertainment sub-sector leading with an 8.85% gain [38] - The Textile & Apparel sector outperformed the CSI 300 by 3.39 percentage points, driven by strong performance in the apparel and home textile sub-sector [39] Policy and Strategy - The report highlights the potential for valuation repair in the home furnishing sector due to policy support for domestic demand expansion and the "old-for-new" consumer goods replacement policy [1][41] - The paper products sector is expected to see improved profitability due to price hikes and seasonal demand support from the upcoming Spring Festival [22][58]