YanKershop(002847) 东兴证券·2025-01-24 11:30Investment Rating - The report maintains a "Strong Buy" rating for the company [5][12]. Core Insights - The company has established a diverse product matrix focusing on new Chinese snacks, with a strategic emphasis on seven core categories including spicy snacks, healthy egg products, seafood snacks, nuts, baked goods, potato chips, and konjac products [1][23]. - The overall market for new Chinese snacks is estimated to be between 400 billion to 500 billion, with a growth rate of 10% to 15%, indicating significant potential for expansion [2][26]. - The company has shown strong revenue growth driven by high-performing products such as quail eggs and konjac products, with respective sales growth rates of 150.54% and 39% in the first half of 2024 [2][24]. Summary by Sections Company Overview - The company specializes in the research, production, and sales of small category snacks, with a product range that includes baked snacks, seafood snacks, meat products, bean products, dried fruits, and spicy snacks [6]. Market Growth - The leisure snack industry in China is projected to reach a market size of 1,155 billion by 2024, with a compound annual growth rate of approximately 5.76% from 2014 to 2024 [16][19]. - There is significant room for growth in the market share of Chinese-style snacks, which currently remains low compared to traditional Western snacks [17]. Product Development and Strategy - The company has shifted its focus to core product categories and has successfully launched new brands such as "Da Mo Wang" for konjac products and "Dan Huang" for quail eggs, leveraging membership store channels for market penetration [35][36]. - The company has invested in building a comprehensive supply chain, including establishing its own quail breeding farms to ensure product quality and stability [38][39]. Financial Performance - The company forecasts revenues of 51.98 billion, 64.29 billion, and 76.49 billion for 2024, 2025, and 2026 respectively, with corresponding net profits of 6.45 billion, 8.27 billion, and 10.35 billion [12][13]. - The company's current price-to-earnings (PE) ratios for 2024-2026 are projected to be 23, 18, and 14, indicating a favorable valuation compared to historical levels [12][13]. Competitive Landscape - The company holds a market share of approximately 12% in the konjac product segment, with significant potential for growth compared to competitors [3][28]. - The quail egg market is expected to grow significantly, with the company aiming for a 20% market share in a projected 100 billion market, which could contribute around 14 billion in revenue [37][39].