Investment Rating - The report initiates coverage with a "Buy" rating and sets a target price of HKD 64.86 for Beike [4]. Core Views - Beike, as a leading real estate brokerage in China, is expected to benefit from the 2025 policy goal of stabilizing the market, leading to a recovery in transaction volumes and housing prices. The "three wings" business model is rapidly developing and maturing [3][4]. Financial Performance - The company reported a revenue of HKD 60,669 million in 2022, with a projected increase to HKD 126,029 million by 2026, reflecting a compound annual growth rate (CAGR) of 22% from 2018 to 2023. The adjusted net profit is expected to grow from HKD -1,386 million in 2022 to HKD 8,547 million in 2026 [6][27]. - The adjusted EPS is forecasted to be HKD 2.41, HKD 2.60, and HKD 3.12 for 2024, 2025, and 2026 respectively, with a reference PE of 23 times for 2025 [4][6]. Business Model and Strategy - Beike is transitioning from a traditional real estate brokerage to a technology-driven integrated housing service platform, having completed approximately 4.4 million property transactions in 2023, with a total transaction value of HKD 31,429 billion [11][27]. - The "one body and three wings" strategy includes core brokerage services and expansion into home decoration, rental services, and other housing-related services, which are becoming significant growth drivers [27][28]. Market Position - Beike holds approximately 25% market share in the existing housing brokerage sector, with significant growth potential as the market shifts towards existing homes. The company maintains a strong bargaining position with commission rates consistently above industry averages [11][27]. - The new housing brokerage business is also performing well, with Beike's quality coverage and de-stocking capabilities allowing it to outperform the market [11][27]. Growth Drivers - The non-brokerage business segments, particularly home decoration and rental services, are increasingly contributing to revenue, with their combined revenue share rising to 36% in the first three quarters of 2024, up from 25% in 2023 [27][28]. - The company has seen a significant rebound in net profit, achieving HKD 59 billion in 2023, a 245% increase in adjusted net profit compared to the previous year, driven by improved transaction volumes and profitability in non-brokerage services [38][41].
贝壳-W：首次报告：平台溢价，不惧牛熊-20250224