Investment Rating - The report assigns a "Buy" rating for the company [2][8]. Core Views - The company has a solid foundation in the bottled water industry, with significant growth potential despite being established for over 40 years [3][15]. - The demand for packaged drinking water is broad, with leading companies maintaining stable advantages in the market [4][29]. - The company shows strong profitability elasticity and potential for platform growth in its beverage business [5][22]. - There is ample room for channel expansion and national coverage, with a focus on increasing the number of distribution points [6][7]. - The investment logic is based on short-term revenue growth driven by national expansion and long-term benefits from industry consolidation and increased product specifications [8][10]. Summary by Sections 1. Long-term Commitment to Bottled Water - Established in 1984, the company became the leading bottled water brand in Guangdong by 2006 and has since expanded regionally and nationally [3][13]. - In 2023, the company achieved revenues of 13.564 billion yuan and a profit of 1.331 billion yuan, reflecting year-on-year growth of 7.16% and 34.66% respectively [3][15]. 2. Broad Market Demand and Leading Position - The packaged drinking water market reached 215 billion yuan in 2023, growing by 4% year-on-year, with a CAGR of 7% from 2018 to 2023 [4][29]. - The company holds a 32.7% market share in the purified water segment, establishing itself as a market leader [4][5]. 3. Profitability and Growth Potential - The company’s revenue from packaged drinking water and beverages in 2023 was 12.447 billion yuan and 1.068 billion yuan, respectively, with a gross margin of 46% for water products [5][22]. - The self-production ratio is increasing, which is expected to enhance profitability [5][22]. 4. Channel Expansion and Marketing - The company has a significant sales force and a growing number of distribution points, with 8,700 sales personnel and 3,938 secondary distributors covering 2 million terminal points [6][7]. - Marketing efforts are focused on brand image and sports partnerships, with a high sales expense ratio maintained at 30%-33% [7][22]. 5. Profit Forecast and Valuation - Revenue growth is projected at 6.8%, 7.7%, and 8.2% for 2024-2026, with profit growth at 20.8%, 18.3%, and 16.3% respectively [8][10]. - The expected EPS for 2024-2026 is 0.67, 0.79, and 0.92 yuan, with corresponding PE ratios of 21, 18, and 15 times [8][10].
华润饮料（02460）深度报告：生产提效释放潜能，全国化征途灿灿