FUTU(FUTU) 浙商证券·2025-03-16 06:52Investment Rating - The report assigns a "Buy" rating for the company, indicating a strong potential for performance relative to the market index [7]. Core Insights - The company achieved a total revenue of HKD 135.9 billion in 2024, representing a year-on-year growth of 35.8%. The Non-GAAP net profit reached HKD 57.7 billion, up 26.2% year-on-year. In Q4 2024, revenue surged by 86.8% year-on-year and 29.0% quarter-on-quarter, while Non-GAAP net profit doubled, increasing by 105.4% year-on-year and 39.6% quarter-on-quarter [1][2]. Summary by Sections Performance Overview - In Q4 2024, brokerage commission and fee income reached HKD 20.6 billion, a year-on-year increase of 127.6%, driven by a 201.7% rise in transaction volume to HKD 2.89 trillion. The U.S. stock trading volume was HKD 2.08 trillion. Interest income also grew by 51.8% to HKD 20.2 billion, with margin financing balance increasing by 53.7% to HKD 50.9 billion [2]. Customer Acquisition and Marketing - The company saw a significant increase in marketing expenses, with sales expenses rising by 154.2% to HKD 4.64 billion, attributed to a substantial growth in new deposit customers. The total number of paid customers grew by 41% to 2.4 million, with new paid users in Q4 2024 increasing by 39% year-on-year [3][4]. Financial Forecast and Valuation - The company anticipates Non-GAAP net profit growth rates of 22%, 21%, and 17% for 2025, 2026, and 2027, respectively. The expected earnings per ADS in USD are projected to be 6.50, 7.88, and 9.25 for the same years, corresponding to P/E ratios of 16.54, 13.65, and 11.63 [5][7].