Investment Rating - The report maintains an "Add" rating for the company with a target price of 435 HKD, compared to the last closing price of 410.40 HKD [1][3]. Core Insights - The company, Mixue Group, reported a total revenue of 24.829 billion CNY for 2024, reflecting a year-on-year growth of 22.3%, and a net profit of 4.437 billion CNY, which is a 41.4% increase year-on-year [1][3]. - The company has over 46,479 stores, with a significant expansion in lower-tier cities, indicating strong store opening momentum [2][3]. - The gross margin improved to 32.46% in 2024, up by 2.9 percentage points, driven by enhanced supply chain efficiency and reduced raw material costs [3][5]. Summary by Sections Financial Performance - For 2024, the company achieved total revenue of 24.829 billion CNY, with a growth rate of 22% [5]. - The net profit for 2024 was 4.437 billion CNY, showing a growth rate of 41% [5]. - The average revenue per store was 591,000 CNY, a decrease of 3.2% year-on-year [1][2]. Store Expansion - As of the end of 2024, the company had 46,479 stores, with a net increase of 8,350 stores year-on-year [2]. - The company opened 10,555 new franchise stores in 2024, with a closure rate of 3.8% [2]. Profitability and Margins - The gross margin for 2024 was 32.46%, an increase of 2.9 percentage points from the previous year [3]. - The net profit margin rose significantly to 19.94%, up by 2.2 percentage points [3]. Future Projections - Revenue growth is projected at 20% for 2025, 18% for 2026, and 16% for 2027 [3][5]. - Net profit growth is expected to be 15% in 2025, 19% in 2026, and 17% in 2027 [3][5].
蜜雪集团：门店数量超4.6万家，开店势能延续