EMEI SHAN(000888) 广发证券·2025-03-28 05:36Investment Rating - The report assigns a "Buy" rating to the company [2]. Core Views - The company leverages its rich natural resources and Buddhist heritage to enhance its tourism offerings, aiming to increase visitor stay duration and attract more tourists [9]. - Continuous improvements in transportation infrastructure and the expansion of the cable car system are expected to drive revenue growth [9]. - The company is transitioning into a comprehensive smart tourism enterprise by integrating various business lines, enhancing sales conversion rates [9]. - Revenue forecasts for 2024-2026 are projected at 10.49 billion, 11.13 billion, and 12.17 billion yuan, with corresponding growth rates of 0.4%, 6.2%, and 9.4% [9]. Company Overview - The company is situated in Emei Mountain, a UNESCO World Heritage site, known for its natural beauty and Buddhist culture, attracting millions of visitors annually [15]. - It operates multiple business segments, including ticket sales, cable car services, hotel operations, tea production, and performance arts [18][20]. Industry Analysis - The tourism market is recovering steadily, with a projected increase in domestic travel to 5.615 billion trips in 2024, a year-on-year growth of 14.8% [44]. - Government policies are actively promoting tourism consumption, which is expected to further stimulate demand in the sector [52].