MENGNIU DAIRY(02319) 华鑫证券·2025-03-30 08:23Investment Rating - The report assigns a "Buy" rating for the company for the first time [1]. Core Views - The company is expected to improve its profitability despite the impact of goodwill impairment on profits [1]. - The revenue and operating profit for 2024 are projected to be CNY 886.75 billion and CNY 72.57 billion, respectively, reflecting a year-on-year change of -10.1% and +17.6% [5]. - The adjusted net profit attributable to the parent company is expected to be CNY 44.35 billion, showing a year-on-year decrease of 7.8% [5]. - The company continues to optimize its product structure, leading to an effective increase in gross margin, with gross margin and operating profit margin for 2024 at 39.6% and 8.2%, respectively, up by 2.4 and 1.9 percentage points year-on-year [5]. Summary by Sections Product Performance - The company has seen stable development in ambient liquid milk, while low-temperature yogurt has performed well [6]. - Revenue from liquid milk and ice cream for 2024 is expected to be CNY 730.66 billion and CNY 51.75 billion, respectively, with year-on-year changes of -11.0% and -14.1% [6]. - The company is expanding its lactose-free product line and enhancing its brand presence in the baking and tea beverage sectors [6]. Business Segments - The milk powder business is recovering, with revenue expected to be CNY 33.20 billion, a year-on-year decrease of 12.7% [7]. - The cheese business has been successfully integrated, leading to significant improvements in profitability [7]. - The company is actively expanding its overseas business, maintaining a leading position in markets such as Indonesia and the Philippines [9]. Financial Forecast - The company anticipates revenue growth from 2025 to 2027, with projected revenues of CNY 900.16 billion, CNY 921.34 billion, and CNY 943.07 billion, respectively [10]. - Earnings per share (EPS) are expected to increase from CNY 1.32 in 2025 to CNY 1.63 in 2027, with corresponding price-to-earnings (P/E) ratios of 14, 13, and 11 times [10]. - The report highlights that there is room for product structure optimization across different categories, and a decrease in management expense ratio is expected to offset some of the increase in sales expense ratio [10].