KUAISHOU(01024) 国海证券·2025-03-30 12:02Investment Rating - The report maintains a "Buy" rating for the company [1][14]. Core Insights - The company's revenue for Q4 2024 reached 35.384 billion RMB, representing a year-over-year increase of 8.7% and a quarter-over-quarter increase of 13.7% [6][8]. - The gross margin for Q4 2024 was 54.0%, with an operating profit of 4.268 billion RMB and a net profit of 3.974 billion RMB, resulting in a net profit margin of 11.2% [6][8]. - The company continues to enhance its core business through AI applications, with significant growth in online marketing services and e-commerce [8][9]. Summary by Sections Recent Performance - The company achieved a monthly active user (MAU) count of 736 million and a daily active user (DAU) count of 401 million in Q4 2024, with daily user engagement increasing to an average of 125.6 minutes [8]. - The online marketing services revenue grew by 13.3% year-over-year to 20.6 billion RMB, driven by innovative marketing strategies and AI optimization [8][9]. Financial Analysis - The adjusted net profit for Q4 2024 was 4.701 billion RMB, reflecting a year-over-year increase of 7.8% and a quarter-over-quarter increase of 19.1% [8]. - The company’s revenue projections for FY2025-2027 are 141.7 billion RMB, 155.5 billion RMB, and 169.3 billion RMB, respectively, with adjusted net profits of 20.2 billion RMB, 22.8 billion RMB, and 25.7 billion RMB [11][14]. Business Segments - The live streaming revenue for Q4 2024 was 9.8 billion RMB, showing a year-over-year decline of 2.0% but a quarter-over-quarter increase of 5.4% [9]. - E-commerce GMV for Q4 2024 reached 462.1 billion RMB, with a year-over-year growth of 14.4% [9]. AI Integration - The company has accelerated its AI commercialization process, with the launch of the "Keling AI" version 1.6, enhancing content generation and user engagement [9][10]. - Daily consumption of AI-generated marketing materials exceeded 30 million RMB in Q4 2024, indicating strong demand for AI-driven solutions [9].