KUAISHOU(01024) CMS·2025-03-31 10:13Investment Rating - The report maintains a "Strong Buy" investment rating for the company [3]. Core Insights - The company achieved a revenue of 35.384 billion yuan in Q4 2024, representing a year-on-year growth of 8.7%, with adjusted net profit reaching 4.701 billion yuan, up 7.8% year-on-year [1][6]. - The company has successfully launched its AI model, "Keling," which has generated over 100 million yuan in revenue since its commercialization [6]. - The company continues to see healthy user engagement, with daily active users (DAU) reaching 401 million, a 4.8% increase year-on-year, and monthly active users (MAU) at 735 million, up 5.0% year-on-year [6]. Financial Data and Valuation - Total revenue projections for the company are as follows: 113.47 billion yuan in 2023, 126.90 billion yuan in 2024, and 141.54 billion yuan in 2025, with respective year-on-year growth rates of 20%, 12%, and 12% [2][10]. - Adjusted net profit is expected to be 15.335 billion yuan in 2024 and 17.327 billion yuan in 2025, with year-on-year growth rates of 140% and 13% respectively [2][10]. - The company’s return on equity (ROE) is projected to be 24.7% for 2024, with a gradual decline to 18.1% by 2027 [10]. Business Performance - The online marketing services revenue for Q4 2024 was 20.62 billion yuan, a year-on-year increase of 13.3%, although slightly below Bloomberg's consensus estimate of 15.2% [6]. - The gross merchandise volume (GMV) for Q4 2024 reached 462.094 billion yuan, reflecting a year-on-year growth of 14.4% [6]. - The company’s gross profit for Q4 2024 was 19.123 billion yuan, with a gross margin of 54.0% [6]. Future Outlook - The report indicates a downward adjustment in the projected adjusted net profit for 2025 and 2026 to 20.015 billion yuan and 22.561 billion yuan respectively, with corresponding adjusted PE ratios of 10.6x and 9.4x [6][7]. - The company is focusing on expanding its AI capabilities and has established partnerships across various sectors, including mobile manufacturing and cloud computing [6].