Investment Rating - The report upgrades the investment rating to "Accumulate" from "Buy" [3][5] Core Views - The company achieved a revenue of 22.43 billion yuan in 2024, representing a year-on-year growth of 5.3%, with a net profit of 2.24 billion yuan, up 3.0% year-on-year [1][3] - The growth in revenue was primarily driven by strong export orders, while domestic demand showed signs of weakness in Q4 [1][2] - The company continues to focus on product innovation and maintains a high dividend payout strategy, proposing a dividend of 28.1 yuan per 10 shares, totaling 2.239 billion yuan, reflecting a payout ratio of 99.74% [2][3] Financial Performance - Domestic sales revenue decreased by 1.21% to 14.93 billion yuan due to intensified competition and consumer preference for cost-effectiveness, while export sales increased by 21.1% to 7.5 billion yuan, benefiting from SEB Group's order growth [2] - The company's gross margin for 2024 was 24.7%, a decrease of 0.6 percentage points, while the net margin was 10.0%, down 0.2 percentage points, indicating stable profitability [3] - The company forecasts revenue growth of 7.4%, 8.7%, and 9.6% for 2025, 2026, and 2027, respectively, with net profit growth of 8.3%, 4.2%, and 6.7% for the same years [3][4] Financial Summary - The financial summary indicates that the company expects revenues of 24.09 billion yuan in 2025, 26.18 billion yuan in 2026, and 28.70 billion yuan in 2027, with corresponding net profits of 2.43 billion yuan, 2.53 billion yuan, and 2.70 billion yuan [4][11] - The earnings per share are projected to be 2.82 yuan in 2024, increasing to 3.37 yuan by 2027 [11] - The company maintains a high return on equity, projected at 37.27% in 2025 and increasing to 41.82% by 2027 [4][11]
苏泊尔(002032):外销动能强劲,高分红策略延续