KUAISHOU(01024) 国信证券·2025-04-02 01:43Investment Rating - The investment rating for the company is "Outperform the Market" [4][24][28] Core Views - The company is expected to maintain a GMV growth rate faster than the overall e-commerce market in 2025, with a projected e-commerce GMV growth of 13% [3][24] - The company reported a 9% year-on-year revenue growth in Q4 2024, with an adjusted net profit of 47 billion RMB, maintaining a profit margin of 13.3% [10][24] - The AI product "Keling" has become a benchmark in the video generation field, with expected revenue of 60 million USD in 2025 [4][24] Financial Performance - In Q4 2024, the company's revenue reached 354 billion RMB, with a gross margin of 54%, reflecting a 1 percentage point increase year-on-year [10][24] - Domestic revenue was 341 billion RMB, growing 7% year-on-year, while overseas revenue was 43.6 billion RMB, resulting in an operating loss of 2.4 billion RMB [10][24] - The company’s adjusted net profit for Q4 2024 was 47 billion RMB, with a sales expense of 113 billion RMB, representing an 11% increase year-on-year [10][24] User Engagement - The total traffic for the company increased by 6% year-on-year in Q4 2024, with MAU reaching 736 million and DAU at 401 million, both up by 5% [2][13] - The average daily usage time per user was 126 minutes, showing a 1% increase year-on-year [2][13] Commercialization - The e-commerce segment's GMV in Q4 2024 was 462.1 billion RMB, with a year-on-year growth of 14% [3][16] - Advertising revenue for Q4 2024 was 206.2 billion RMB, reflecting a 13% year-on-year increase, driven by a high single-digit growth in eCPM [20][24] - Live streaming revenue in Q4 2024 was 99 billion RMB, showing a slight decline of 2% year-on-year, but is expected to return to positive growth in 2025 [20][24] Future Projections - The company anticipates a 14-15% growth in advertising revenue for the full year of 2025, with AI gradually enhancing online marketing capabilities [20][24] - Adjusted profit forecasts for 2025-2027 are set at 201 billion RMB, 238 billion RMB, and 275 billion RMB respectively, reflecting a downward adjustment of 8% and 7% for 2025 and 2026 [24][26]