POP MART(09992) 华源证券·2025-04-06 12:35Investment Rating - The investment rating for the company is "Buy" (首次覆盖) [5][44] Core Views - The company is positioned as a leading player in the Chinese trendy toy industry, leveraging its IP toy full industry chain operation capabilities. The expansion of overseas business is expected to unlock new growth potential [10][44] - The company is projected to achieve significant revenue and profit growth, with net profit estimates of 58.99 billion RMB, 83.50 billion RMB, and 110.53 billion RMB for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 88.75%, 41.54%, and 32.38% [8][44] Summary by Sections Market Performance - The closing price of the company is 162.60 HKD, with a market capitalization of approximately 218,362.56 million HKD [3] Financial Forecasts and Valuation - Revenue projections for the company are as follows: 6,301 million RMB in 2023, 13,038 million RMB in 2024, 21,547 million RMB in 2025, 28,747 million RMB in 2026, and 35,864 million RMB in 2027, with corresponding year-on-year growth rates of 36.46%, 106.92%, 65.26%, 33.42%, and 24.76% [6][43] - The company’s net profit is expected to grow from 1,082.34 million RMB in 2023 to 5,899.17 million RMB in 2025, with a year-on-year growth rate of 127.55% in 2023 and 88.75% in 2025 [6][43] Industry Insights - The trendy toy market in China is rapidly growing, with a market size of 626 billion RMB in 2023 and a CAGR of 31.24% from 2019 to 2023. The target demographic primarily consists of individuals aged 15-39 [7][15] - The market concentration is increasing, with the top five companies' market share rising from 22.8% in 2019 to 26.4% in 2021. The company’s market share increased from 8.5% in 2019 to 13.6% in 2021 [21][7] Revenue Drivers - The company’s revenue is significantly driven by its proprietary artist IP, which is projected to generate 111.21 billion RMB in 2024, accounting for 85.30% of total revenue, with a CAGR of 60.12% from 2020 to 2024 [30][8] - The overseas business is emerging as a new growth driver, with revenue from Hong Kong, Macau, and overseas markets expected to reach 50.66 billion RMB in 2024, reflecting a year-on-year growth of 375% [35][8] Cost Management - The company is expected to maintain a sales expense ratio of 26.00%, 25.00%, and 24.00% from 2025 to 2027, while the management expense ratio is projected to decrease to 5.50%, 5.00%, and 4.50% in the same period [39][9]