Monalisa(002918) 中泰证券·2025-04-20 00:30Investment Rating - The report maintains a rating of "Accumulate" for the company [4][7][23] Core Views - The company has prioritized risk control and has seen continuous improvement in operational quality despite facing challenges in the market [5][6][7] - The company reported a significant decline in revenue and net profit for 2024, with revenue at 4.631 billion yuan, down 21.79% year-on-year, and net profit at 125 million yuan, down 53.06% year-on-year [5][6] - The company is focusing on enhancing its distribution channels and has seen a shift towards more stable distribution revenue, which accounted for 76.47% of total revenue in 2024 [6][7] Financial Performance Summary - The company achieved operating revenue of 46.31 billion yuan in 2024, a decrease of 21.79% year-on-year, and a net profit of 1.25 billion yuan, down 53.06% year-on-year [5] - The fourth quarter of 2024 saw revenue of 10.59 billion yuan, a decline of 23.05% year-on-year, with a net loss of 0.16 billion yuan [5] - The company’s gross margin for 2024 was 27.32%, a decrease of 2.19 percentage points compared to the previous year [6] Operational Strategy - The company is actively adjusting its channel structure to mitigate risks and has implemented cost reduction and efficiency improvement measures [6][7] - The focus for 2025 includes optimizing production management, enhancing product quality, and increasing new product development efforts [7] - The company plans to distribute a cash dividend of 2.00 yuan per 10 shares, reflecting a commitment to shareholder returns despite challenging market conditions [6][7] Future Outlook - The company is expected to benefit from an improved industry landscape and demand recovery, with projected net profits of 242 million yuan, 338 million yuan, and 417 million yuan for 2025, 2026, and 2027 respectively [7] - The current stock price corresponds to a P/E ratio of 15.1 for 2025, indicating potential for growth as operational efficiencies improve [7]