CHINA MOBILE(600941) 天风证券·2025-04-23 06:23Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Views - The company reported a revenue of 263.8 billion yuan for Q1 2025, a slight increase of 0.02% year-on-year, with a net profit of 30.6 billion yuan, up 3.5% year-on-year [1]. - The company aims to achieve steady revenue growth and good profit growth in 2025, with specific targets for various business segments [4]. - The company is focusing on enhancing shareholder returns through increased dividend payouts, with a planned payout ratio of over 75% of net profit in the next three years [4]. Business Segment Summaries Personal Market - The company is building an operational system based on segmented markets and customer needs, with a total mobile customer base of 1.003 billion, including 578 million 5G users as of Q1 2025 [2]. - Mobile internet traffic increased by 7.7% year-on-year, with a mobile ARPU of 46.9 yuan, a decrease of 1 yuan compared to the previous quarter [2]. Family Market - The company is developing a family-centered integrated operation system, achieving a total of 320 million wired broadband customers, with a quarterly net increase of 5.48 million [2]. - The family customer ARPU reached 40.8 yuan, up 2.3% year-on-year [2]. Government and Enterprise Market - The company is leveraging new opportunities in information services and technology development, with an increasing revenue share from the government and enterprise market [3]. Emerging Markets - The company is accelerating the export of quality products and deepening the digital content sector, with an increasing revenue share from emerging markets [3]. Financial Forecasts and Investment Recommendations - The company is expected to achieve a net profit of 145.3 billion yuan in 2025, with a steady growth forecast for the following years [5]. - The company maintains a focus on customer-centric strategies and product innovation, which is expected to solidify its competitive advantages [5].