Investment Rating - The report maintains a "Recommended" rating for the company, with a current price of 86.88 yuan [6]. Core Views - The company achieved a revenue of 5.3 billion yuan in 2024, representing a year-on-year increase of 28.9%, and a net profit attributable to shareholders of 640 million yuan, up 26.5% year-on-year [1]. - The growth was driven by the success of key products such as konjac, quail eggs, and dried fruits, with significant contributions from the distribution and e-commerce channels [2]. - The report highlights the company's multi-category supply chain advantages and comprehensive marketing network as key factors supporting consumer reach and performance growth [4]. Financial Performance Summary - In 2024, the company reported a gross margin of 30.7%, a decrease of 2.9 percentage points year-on-year, and a net profit margin of 12.1%, down 0.2 percentage points year-on-year [3]. - For Q1 2025, the company achieved a revenue of 1.54 billion yuan, a year-on-year increase of 25.7%, with a net profit of 180 million yuan, up 11.6% year-on-year [1]. - The forecast for 2025-2027 indicates expected revenues of 6.46 billion yuan, 7.72 billion yuan, and 9.49 billion yuan, with corresponding net profits of 860 million yuan, 1.04 billion yuan, and 1.27 billion yuan, reflecting growth rates of 34.8%, 20.7%, and 21.8% respectively [4][5].
盐津铺子(002847):2024年年报及2025年一季报点评:大单品战略显效,收入结构变动影响盈利水平