VISA INC-CLASS A（V）：首次覆盖：数字支付全球领导者，多维布局打开万亿市场

Investment Rating - The report initiates coverage with an OUTPERFORM rating for VISA [2][9]. Core Insights - VISA is positioned as a global leader in digital payments, transitioning from a payment clearing network operator to a comprehensive digital payment infrastructure provider and fintech empowerment platform [3][9]. - The company has established a robust competitive moat through its first-mover advantage, network effects, and continuous technological innovation, which supports its market leadership [9][46]. Financial Overview - Current price: US$334.37, Target price: US$364.35, Market capitalization: US$653.22 billion [2]. - Revenue projections for FY25, FY26, and FY27 are US$39.33 billion, US$43.15 billion, and US$47.54 billion respectively, with a compound annual growth rate (CAGR) of approximately 10% [4][8]. - Net profit estimates for the same periods are US$22.06 billion, US$24.36 billion, and US$26.68 billion, reflecting a CAGR of around 10$200 trillion, with significant opportunities in B2B, B2C, G2C, and P2P transactions [21][22]. Market Position and Competitive Advantage - VISA maintains a leading market share of 61.1% in the U.S. payment card industry, significantly ahead of competitors [3][38]. - The company's light-asset model and high leverage support a strong return on equity (ROE) of 56.5% in FY25, with expectations of continued shareholder returns through buybacks and dividends [7][8]. Technological Innovation - VISA's investment in technology, such as tokenization and contactless payment solutions, enhances transaction security and user experience, contributing to its competitive edge [46][47]. - The company has processed over 100 billion transactions through its VISA Direct platform, which supports real-time fund transfers, further solidifying its position in the digital payment ecosystem [25][28].