YanKershop(002847) 东兴证券·2025-04-25 02:28Investment Rating - The report adjusts the investment rating for the company to "Recommended" due to recent stock price increases and reasonable valuation levels [2][7]. Core Views - The company has demonstrated strong growth in the konjac product segment, with a focus on six core categories leading to significant revenue increases. The company is positioned as a leader in the konjac market, benefiting from brand recognition and product innovation [4][7]. - The company's revenue for 2024 is projected to reach 5.30 billion, reflecting a year-on-year growth of 28.89%, while the net profit is expected to be 640 million, up 26.53% [3][11]. - The report highlights the company's successful entry into new sales channels, including membership stores and e-commerce, which are expected to drive further growth [5][7]. Financial Performance Summary - In 2024, the company achieved a revenue of 5.30 billion, with a net profit of 640 million, and a gross margin of 30.68% [3][6][11]. - The first quarter of 2025 saw a revenue of 1.54 billion, with a net profit of 178 million, indicating a year-on-year growth of 25.69% and 11.64% respectively [3][11]. - The company’s six core product categories showed varied growth rates, with the new sesame-flavored product achieving a remarkable 76.1% increase in sales [4][11]. Channel Performance Summary - The company’s direct sales through supermarkets and e-commerce channels have shown significant growth, with e-commerce sales increasing by 40% year-on-year [5][11]. - The overseas sales strategy has begun to yield results, with international revenue rising to 62.73 million, primarily driven by konjac products entering Southeast Asian markets [5][11]. Profitability Outlook - The report notes a slight decline in profit margins in the short term, with gross margins at 30.68% for 2024 and 28.47% for Q1 2025, attributed to lower-margin products gaining a larger share of sales [6][11]. - Long-term profitability is expected to improve as brand recognition and scale efficiencies increase, potentially leading to a reduction in sales and management expense ratios [6][7]. Earnings Forecast - The company’s projected net profits for 2025, 2026, and 2027 are 850 million, 1.07 billion, and 1.24 billion respectively, with growth rates of 32.82%, 25.46%, and 15.91% [11][13].