DEHUA TB(002043) 平安证券·2025-04-25 02:27Investment Rating - The investment rating for the company is "Recommended" [4][12]. Core Views - The company reported a revenue of 9.19 billion yuan in 2024, a year-on-year increase of 1.4%, but the net profit attributable to shareholders decreased by 15.1% to 590 million yuan due to increased impairment losses [4][7]. - In Q1 2025, the company achieved a revenue of 1.27 billion yuan, a year-on-year decline of 14.3%, while the net profit attributable to shareholders increased by 14.2% to 100 million yuan [4][7]. - The company plans to distribute a cash dividend of 3.2 yuan per 10 shares (including tax) for 2024 [4]. Summary by Sections Financial Performance - In 2024, the company experienced a revenue of 9.19 billion yuan, with a slight decrease in gross margin to 18.1% [7]. - The net profit for 2024 was 590 million yuan, reflecting a significant decline due to impairment losses totaling 430 million yuan [7]. - The company’s revenue for Q1 2025 was 1.27 billion yuan, with a gross margin increase to 20.9% [7]. Business Segments - The decorative materials segment generated 7.4 billion yuan in revenue, a year-on-year increase of 7.99%, with a gross margin of 17.04% [7]. - The custom home segment reported a revenue of 1.72 billion yuan, a decrease of 18.73%, primarily due to challenges in the engineering business [7]. Cash Flow and Financial Health - The net cash flow from operating activities for 2024 was 1.15 billion yuan, down from 1.91 billion yuan in the previous year [8]. - The company’s total assets were 5.92 billion yuan in 2024, with a debt-to-asset ratio of 46.6% [9][10]. Future Projections - The company is projected to achieve net profits of 749 million yuan in 2025, 883 million yuan in 2026, and 957 million yuan in 2027 [8][10]. - The expected P/E ratios for the upcoming years are 12.3 for 2025, 10.4 for 2026, and 9.6 for 2027 [8][10]. Market Position and Strategy - The company is expanding its rural store network significantly, with 1,413 new stores established, bringing the total to 5,522 [7]. - The company is focusing on channel transformation and has strengthened its partnerships with suppliers and distributors [8].