supor(002032) 国盛证券·2025-04-25 05:55Investment Rating - The report maintains a "Buy" rating for the company [4]. Core Insights - The company reported a revenue of 5.79 billion yuan in Q1 2025, representing a year-on-year increase of 7.6%. The net profit attributable to shareholders was 500 million yuan, up 5.8% year-on-year, while the net profit excluding non-recurring items was 480 million yuan, reflecting a 5.0% increase year-on-year [1]. - The core product categories showed positive growth, with online sales of rice cookers, pressure cookers, steamers, and health pots increasing by 0.43%, 7.91%, 6.66%, and 24.82% year-on-year, respectively. The company continues to implement a consumer-centric innovation strategy and product development strategy, leveraging big data to meet diverse consumer needs [1]. Financial Performance Summary - In Q1 2025, the company's gross margin was 23.9%, a decrease of 0.5 percentage points year-on-year. The net profit margin was 8.6%, down 0.2 percentage points year-on-year [2]. - The company forecasts net profits for 2025, 2026, and 2027 to be 2.4 billion, 2.55 billion, and 2.7 billion yuan, respectively, with year-on-year growth rates of 6.9%, 6.1%, and 6.0% [2]. - The projected revenue for 2025 is 23.823 billion yuan, with a year-on-year growth rate of 6.2% [3]. Stock Information - The company's market capitalization is approximately 44.59 billion yuan, with a closing price of 55.64 yuan as of April 24, 2025 [4]. - The company has a total share capital of 801.36 million shares, with 99.88% being freely tradable [4]. Valuation Metrics - The report provides a P/E ratio of 18.6 for 2025, which is expected to decrease to 16.5 by 2027. The P/B ratio is projected to decline from 6.5 in 2025 to 5.6 in 2027 [3]. - The latest diluted EPS is forecasted to be 2.99 yuan in 2025, increasing to 3.37 yuan by 2027 [3].