Proya(603605) 东莞证券·2025-04-25 08:22Investment Rating - The report assigns a "Buy" rating for the company, indicating an expected stock performance that will exceed the market index by more than 15% over the next six months [1][8]. Core Insights - The company reported a total revenue of 10.778 billion yuan for 2024, representing a year-on-year growth of 21.04%, and a net profit attributable to shareholders of 1.552 billion yuan, up 30% [3]. - In Q1 2025, the company achieved a total revenue of 2.359 billion yuan, with a year-on-year increase of 8.13%, and a net profit of 390 million yuan, growing by 28.87% [3]. - The company continues to strengthen its core capabilities and expand its brand matrix, focusing on the "6*N" strategy to enhance competitiveness [5]. Financial Performance Summary - For 2024, the company’s revenue by category includes skincare at 9.019 billion yuan (up 19.31%), beauty makeup at 1.361 billion yuan (up 21.96%), and hair care at 386 million yuan (up 79.41%) [5]. - In Q1 2025, the revenue breakdown shows skincare at 1.869 billion yuan (up 2.5%), beauty makeup at 375 million yuan (up 21.6%), and hair care at 112 million yuan (up 138.7%) [5]. - The average selling price for skincare products in Q1 2025 was 73.62 yuan per unit (up 0.46%), while beauty makeup and hair care saw price declines of 5.48% and 9.79%, respectively [5]. Profitability Metrics - The gross margin for 2024 improved by 1.46 percentage points to 71.39%, with net margin increasing by 0.89 percentage points to 14.71% [5]. - In Q1 2025, the gross margin further increased by 2.67 percentage points to 72.78%, and the net margin rose by 2.75 percentage points to 17.19% [5]. Earnings Forecast - The company is projected to achieve earnings per share of 4.80 yuan in 2025 and 5.76 yuan in 2026, with corresponding price-to-earnings ratios of 16 times and 13 times, respectively [5][6].