Investment Rating - The report maintains an "Accumulate" rating for the company [2] Core Views - The company is experiencing short-term performance pressure, but its marketing transformation is deepening, with a clearer strategic path [8] - The company aims for high-quality development through its "Four Transformations" strategy, focusing on internationalization, county-level expansion, youth engagement, and brand terminalization [8] - Revenue for 2024 is projected at 1.255 billion yuan, with a year-on-year growth of 3.69%, while net profit is expected to decline by 53% to 42 million yuan [8] Financial Data Summary - Total shares outstanding: 482 million [7] - Market capitalization: 4.338 billion yuan [7] - Revenue forecast for 2025: 1.314 billion yuan, with a growth rate of 4.7% [9] - Net profit forecast for 2025: 52 million yuan, with a growth rate of 23.9% [9] - Gross margin for 2024: 59.8% [9] - Net profit margin for 2024: 3.4% [9] - Earnings per share (EPS) for 2024: 0.09 yuan [9]
天佑德酒(002646):短期业绩承压,营销转型持续深化