好未来（TAL）：FY25Q4业绩点评：销售费用投入加大，利润低于预期

Investment Rating - The report maintains an "Accumulate" rating for the company [7] Core Views - The company reported FY25Q4 revenue of $610 million, a year-on-year increase of 42.1%, but a net loss attributable to shareholders of$ 73.11 million, transitioning from profit to loss [1] - Non-GAAP net profit for FY25Q4 was $7.012 million, down 85.4% year-on-year, indicating significant pressure on profitability despite revenue growth [4] - The company is a leader in the domestic education sector, with strong growth momentum in its learning machine business, suggesting substantial potential for performance improvement as profitability enhances [5] Summary by Sections Sales and Profitability - The company increased its sales expenses significantly, leading to a noticeable rise in the sales expense ratio to 35.7%, up 6.4 percentage points year-on-year [4] - The gross margin for FY25Q4 was 52.0%, a decrease of 0.9 percentage points year-on-year [4] Learning Services and Other Segments - The "Peiyou" small class courses remain the largest revenue contributor in the learning services segment, with a retention rate of 80% in FY25Q4 [2] - Deferred revenue at the end of FY25Q4 was$ 671 million, reflecting a robust year-on-year growth of 56.7% [2] Content Solutions - Learning device revenue showed a year-on-year increase, with online sales of the "Xueersi" learning machine reaching approximately 240,000 units, a 123% increase year-on-year, and sales exceeding $1 billion, up 72% year-on-year [3] Financial Forecasts and Valuation - The company’s net profit forecasts for FY2026 and FY2027 have been revised down to$ 144 million and $234 million, respectively, reflecting a 3% and 9% decrease [5] - The projected EPS for FY2026, FY2027, and FY2028 are$ 0.72, $1.16, and$ 1.73, respectively, with corresponding P/E ratios of 38x, 24x, and 16x [5]