OPPEIN(603833) 光大证券·2025-04-27 01:44Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5] - Despite the overall market downturn, the direct sales channel experienced growth, while the distribution and bulk channels faced challenges [6][7] - The company is actively pursuing a home furnishing strategy, which is expected to enhance market share in the future [10] Revenue Performance - In 2024, the company’s revenue from various products was as follows: kitchen cabinets 5.45 billion yuan, wardrobe 9.79 billion yuan, bathroom 1.09 billion yuan, and wooden doors 1.13 billion yuan, with year-on-year changes of -22.5%, -18.1%, -3.6%, and -17.7% respectively [6] - The direct sales channel generated 830 million yuan, a year-on-year increase of 0.6%, while the distribution and bulk channels saw declines of 20.1% and 15.1% respectively [6] Gross Margin and Profitability - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8] - The gross margin for the fourth quarter of 2024 was 36.9%, reflecting a year-on-year increase of 2.3 percentage points [8] Cost Structure - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales, management, R&D, and financial expense ratios at 10.0%, 6.9%, 5.4%, and -1.3% respectively [9] Market Outlook - The home furnishing consumption subsidy policy is expected to boost consumer enthusiasm and industry confidence, with a special fund of 300 billion yuan aimed at promoting consumption upgrades [9] Financial Forecast - The company’s revenue forecast for 2025 and 2026 has been slightly adjusted to 20.574 billion yuan and 22.953 billion yuan, respectively, with net profit forecasts of 2.768 billion yuan and 3.044 billion yuan [10] - The earnings per share (EPS) for 2025-2027 are projected to be 4.54 yuan, 5.00 yuan, and 5.46 yuan, with corresponding price-to-earnings (P/E) ratios of 15, 13, and 12 times [10]