Shede Spirits (600702) 国信证券·2025-04-27 09:12Investment Rating - The investment rating for the company is "Neutral" [7][5][19]. Core Views - The company reported a total revenue of 1.576 billion yuan in Q1 2025, a year-on-year decrease of 25.1%, and a net profit of 346 million yuan, down 37.1% year-on-year [1]. - The gross margin improved quarter-on-quarter, with a gross margin of 69.4% in Q1 2025, although it decreased by 4.9 percentage points year-on-year [2]. - The company is maintaining active expenditure during the peak season to promote sales, with a sales expense ratio increasing by 3.03 percentage points year-on-year [3]. - A stock incentive plan was announced, granting up to 2.0366 million shares to 168 individuals, with performance targets set for 2025-2027 [4]. - The company expects a turning point in revenue and performance as it enters a low base period in Q2 2025, with projected revenues of 5.08 billion yuan in 2025, a decrease of 5.1% year-on-year, and net profits of 422 million yuan, an increase of 21.9% year-on-year [5][6]. Summary by Sections Financial Performance - In Q1 2025, the company achieved total revenue of 1.576 billion yuan, down 25.1% year-on-year, and a net profit of 346 million yuan, down 37.1% year-on-year [1]. - The revenue from mid-to-high-end liquor was 1.234 billion yuan, down 28.5% year-on-year, while ordinary liquor revenue was 208 million yuan, down 12.6% year-on-year [2]. - The company reported a net profit margin of 22.0%, down 4.18 percentage points year-on-year [3]. Market and Channel Analysis - The company’s provincial revenue was 494 million yuan, down 9.0% year-on-year, while out-of-province revenue was 949 million yuan, down 33.2% year-on-year [2]. - The e-commerce channel saw revenue of 205 million yuan, an increase of 36.7% year-on-year, indicating a positive trend in online sales [2]. Future Outlook - The company maintains its previous profit forecast, expecting revenues of 5.08 billion yuan in 2025, 5.375 billion yuan in 2026, and 5.756 billion yuan in 2027, with corresponding net profits of 422 million yuan, 451 million yuan, and 508 million yuan [5][6]. - The stock price corresponds to a PE ratio of 45.0 for 2025 and 42.1 for 2026, maintaining a "Neutral" rating [5][6].