KWEICHOW MOUTAI(600519) 长江证券·2025-04-28 05:12Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - The company achieved a total revenue of 174.144 billion yuan in 2024, representing a year-on-year increase of 15.66%. The net profit attributable to shareholders was 86.228 billion yuan, up 15.38% year-on-year [2][6] - In Q4 2024, the total revenue was 51.022 billion yuan, with a year-on-year growth of 12.77%, and the net profit attributable to shareholders was 25.401 billion yuan, reflecting a year-on-year increase of 16.21% [2][6] - The revenue from Moutai liquor reached 145.928 billion yuan in 2024, growing by 15.28% year-on-year, while the revenue from series liquor was 24.684 billion yuan, up 19.65% year-on-year [11] - The company continues to maintain strong cash flow, with cash received from sales and services amounting to 182.645 billion yuan, a year-on-year increase of 11.57% [11] Summary by Sections Revenue Analysis - The revenue from direct sales was 74.843 billion yuan, increasing by 11.32% year-on-year, while wholesale revenue was 95.769 billion yuan, up 19.73% year-on-year. The direct sales channel accounted for 43.87% of total revenue, a decrease of 1.8% year-on-year [11] - The "i Moutai" digital marketing platform generated 20.024 billion yuan in revenue, down 10.51% year-on-year, likely due to the delisting of Moutai 1935 from the platform in Q4 2024 [11] Profitability - The net profit margin for 2024 was 49.52%, a slight decrease of 0.12 percentage points year-on-year, while the gross profit margin was 92.08%, down 0.04 percentage points year-on-year [11] - The company plans to maintain a cash dividend payout ratio of around 75% for 2024, in line with its previously disclosed dividend plan for 2024-2026 [11] Future Outlook - The company is expected to maintain strong growth, with projected EPS of 73.98 yuan and 80.40 yuan for 2025 and 2026, respectively, corresponding to PE ratios of 21 and 19 times [11]