Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% in stock price compared to the market benchmark within the next six months [16]. Core Views - The company reported a revenue of 1.868 billion yuan for 2024, a decrease of 1.71% year-on-year, and a net profit attributable to shareholders of 84 million yuan, down 37.67% year-on-year [2][5]. - The company is facing pressure from major clients and distribution channels, but the dish business is experiencing significant growth, with revenue from this category increasing by 273.39% year-on-year [3]. - The company is focusing on opportunities in supermarkets and expanding its product lines in baking and dishes to counteract the decline in traditional frozen products [4]. Financial Performance Summary - For 2024, the company achieved a gross margin of 23.66%, which has been under pressure, and the overall expense ratio increased by 1.72 percentage points year-on-year [4]. - The company’s net profit margin for 2024 was 4.48%, reflecting a decline of 2.58 percentage points year-on-year [4]. - The forecast for net profit attributable to shareholders for 2025 and 2026 is set at 108 million yuan and 119 million yuan, respectively, indicating a year-on-year growth of 29% and 11% [5]. Revenue Breakdown - In 2024, the revenue from various product categories was as follows: staple foods 913 million yuan, snacks 439 million yuan, baked goods 365 million yuan, and frozen prepared dishes 142 million yuan, with the latter showing a significant increase [3]. - The company’s revenue from direct sales and distribution channels in 2024 was 809 million yuan and 1.051 billion yuan, respectively, with direct sales increasing by 4.34% year-on-year [3]. Future Outlook - The company is expected to continue leveraging opportunities in the development of private label products for major supermarket clients and customized products, particularly in the baking and dish categories [4].
千味央厨（001215）：成长短期承压，期待商超渠道及品类机会