l lo 2 . . 2026年货消费观察 编者按：新春将至，年味渐浓，年货消费既是人间烟火，更是观察消费活力与时代变迁的重要窗口。证券时报・数据宝联合京东消费及产业发展研究院重 磅推出《2026年货消费观察》系列，在浓浓年味中呈现消费新变化、新热点，挖掘背后的产业逻辑与投资价值，与读者共赴一场热气腾腾的中国年。本文 系年夜饭篇。 年夜饭，是中国传统春节里最盛大的一顿，也是节日团圆最为核心的情感载体。不管平时多忙多累，到了这一天，天南地北的中国人都会想方设法赶回 家，围坐在桌边一起吃上这一顿。 今天，这顿承载着诸多情感意义的晚餐，其内涵与形式正在发生一些有趣的变化。根据京东消费及产业发展研究院的调查，这些变化的核心聚焦在"健 康"与"融合"这两大关键词上。 l i A ● . 约九成消费者年夜饭融入"他乡味道" 首先，健康理念正在重构年夜饭菜单。根据京东消费及产业发展研究院的调查，46.7%的家庭表示在筹备年夜饭时更注重健康搭配，用低脂、低糖、高蛋 白等"轻负担"年菜替代部分传统硬菜。这并非意味着对传统美味的抛弃，而是一种更健康、更理性的改变。 这种健康意识同时延伸到了时令蔬菜的选择上。面对早到的立春，高达8 ...

本报记者 张文湘 见习记者 占健宇 "若能明确告知配料，且食品安全达标，我会考虑买预制菜。"一位消费者的表态，道出了当下预制菜消 费市场的变化。从最初的让人犹豫甚至受到广泛抵制，到如今成为部分消费者的首选，预制菜已经成为 食品市场上一股不可忽视的力量。 随着农历新年的临近，年夜饭相关消费场景持续升温，商家也再度瞄准预制菜市场，线上电商平台与线 下商超同步发力，各类家宴礼盒、特色预制菜迎来热销高峰。随着行业认可度的逐步提升、头部企业积 极布局创新，以及预制菜国家层面标准规范的加速落地，预制菜行业有望迎来快速发展机遇。 预制菜认可度逐步提高 在上海一家商超门店，冷冻区的年菜陈列柜前人头攒动。主打团圆家宴、地方风味的预制菜套餐被摆在 核心位置，从佛跳墙、特色卤味到主食点心一应俱全。 "春节预制菜消费呈现出'健康化、场景化、社交化'等趋势。年轻消费者更关注低油低盐、高蛋白等营 养标签，同时偏好适配年夜饭、露营、独居等多元场景的产品设计。此外，Z世代对'国潮风味'与'网红 IP联名'表现出强烈兴趣。"江瀚认为，预制菜企业应通过数字化营销、柔性供应链和个性化定制等方 式，精准触达年轻群体。 行业标准助推规范发展 与此同时 ...

郑州千味央厨食品股份有限公司 2025 年度定期现场检查报告 | 保荐机构名称：中德证券有限责任公司 被保荐公司简称：千味央厨 | | | | | | | --- | --- | --- | --- | --- | --- | | 保荐代表人姓名：薛虎 联系电话：010-59026661 | | | | | | | 保荐代表人姓名：粟帅 联系电话：010-59026661 | | | | | | | 现场检查人员姓名：薛虎、粟帅、尹梦蝶 | | | | | | | 现场检查对应期间：2025 1 月 1 日-2025 年 12 月 | 年 | 31 | 日 | | | | 年 月 年 月 日 现场检查时间：2026 1 26 日-2026 1 30 | | | | | | | 一、现场检查事项 现场检查意见 | | | | | | | （一）公司治理 是 否 | | | | | 不适用 | | 现场检查手段：查阅公司最新章程及与公司治理有关的管理制度；查阅本报告期内 | | | | | | | 召开的历次股东大会、董事会和监事会的会议文件及公告文件；对公司主要生产经 | | | | | | | 营场所进行实地 ...

关于郑州千味央厨食品股份有限公司 中德证券有限责任公司 2025 年度持续督导培训报告 深圳证券交易所： 中德证券有限责任公司（以下简称"中德证券"）作为郑州千味央厨食品股 份有限公司（以下简称"千味央厨"、"公司"）2023 年度向特定对象发行股票的 持续督导机构，根据《证券发行上市保荐业务管理办法》《深圳证券交易所股票 上市规则》《深圳证券交易所上市公司自律监管指引第 13 号——保荐业务》的要 求，对千味央厨进行了 2025 年度持续督导培训。现将培训情况报告如下： 1、培训时间 2026 年 1 月 28 日 2、培训地点 河南省郑州市高新区红枫里 68 号千味央厨办公楼 3、培训人员 中德证券：薛虎 4、培训对象 公司控股股东及实际控制人、董事、高级管理人员、核心岗位人员等 5、培训内容 本次培训以修订后的《上市公司募集资金监管规则》《上市公司治理准则》 等相关规定为基础，由培训人员对修订内容进行详细分析解读，主要围绕募集资 金专款专用、募集资金安全性、募集资金用途和使用效率、董事和高级管理人员 的任职、履职、离职管理及薪酬管理等方面。此外，还向公司宣传了廉洁从业方 面的相关要求。在现场培训过程中， ...

Core Viewpoint - The company is focusing on upgrading its production lines and digital transformation to enhance efficiency and reduce costs [2] Group 1: Production and Technology - The company is continuously advancing its smart production line upgrades and digital transformation [2] - Automation equipment, intelligent scheduling, and quality control are being implemented to improve production efficiency and lower energy consumption and production costs [2] Group 2: Product Development - By 2026, the company plans to develop differentiated new products focusing on health, scenario-based applications, and regional characteristics to create competitive barriers [2] - The target for R&D expense ratio and key R&D directions will be disclosed in future periodic reports and announcements [2]

Group 1 - The company Qianwei Yangchun responded to investor inquiries on February 9, indicating that shareholders should refer to the company's periodic reports for information on the number of shareholders [2]

Group 1 - The company is actively expanding its C-end market by collaborating with popular brands or IPs to launch trending products and planning products for the Spring Festival banquet scene [1] - The company is highly attentive to new market trends and will explore co-creation and scenario-based customization models [1]

Group 1 - The core viewpoint of the article highlights that Qianwei Yangchun (001215) is actively engaging in the new retail channel by focusing on consumer trends and demands for new products [1] - The company is committed to continuous product development and launch in the new retail sector [1] - Qianwei Yangchun is exploring collaboration with popular brands or IPs to create trending products and is planning products for the Spring Festival banquet scene [1]

Core Viewpoint - The company emphasizes its commitment to product quality and compliance with standards in the prepared food industry, actively engaging in the development of new national standards [2] Group 1: Company Operations - The company has organized its R&D, production, and quality control departments to study the new national standards (draft) for prepared foods [2] - The production processes and recipes for core products such as fried dough sticks, rice cakes, and frozen prepared dishes adhere to current national standards and industry norms [2] Group 2: Market Performance - The company has seen a steady increase in product supply scale to B-end major clients, with sales volume to its five core direct customers growing by 4.87% year-on-year in the first half of 2025 [2] - The company plans to continue promoting the development of its prepared food business in 2026, with future revenue share and gross margin expectations to be disclosed in regular reports and announcements [2]

Core Insights - The implementation of national standards for prepared dishes is beneficial for the healthy development of the industry, with leading companies having advantages in production, transportation, quality control, and supply chain management, thus benefiting from the short-term normalization of the industry [1] - Long-term, the standardization of flavors and ease of preparation for B-end prepared dishes effectively addresses the core pain points of high labor costs and slow serving speeds in the catering industry, driven by the increase in chain restaurant rates [1] - The C-end prepared dishes have vast growth potential as consumer trust continues to rise [1] Group 1: Definition and Requirements - The draft clearly defines prepared dishes as pre-packaged dishes that require heating or cooking before consumption, excluding staple foods, fresh vegetables, ready-to-eat foods, and dishes made in central kitchens [2] - The use of preservatives is prohibited, and the use of food additives must be minimized, with a limited list of acceptable additives as per national standards [2] - The maximum shelf life for products is set to not exceed 12 months [2] - Detailed labeling requirements are established, including information on ingredients, composition, and preparation methods, allowing consumers to easily understand the product [2] Group 2: Consumer Rights and Transparency - The announcement promotes the protection of consumer rights and choices, encouraging food service providers to accept social supervision and take necessary measures to ensure transparency [3] - Food service providers are encouraged to clearly indicate the processing and preparation methods of dishes [3] - Various methods for disclosure, such as menus, ordering apps, and visible displays in stores, are suggested to enhance consumer understanding and trust in the products [3] Group 3: Industry Development and Investment Opportunities - The national standards for prepared dishes clarify requirements for production, storage, transportation, and labeling, raising industry entry barriers and operational costs, indicating a clear trend towards standardization [4] - This trend is expected to lead to increased industry concentration, with smaller companies potentially being eliminated, favoring leading companies with strong production capabilities and supply chain management [4] - The growth potential for C-end prepared dishes is significant, with strong brand companies likely to benefit first [4] - Investment recommendations include focusing on companies with clear capacity and channel advantages, such as Anjijia Food (603345) and Qianwei Central Kitchen (001215) [4]