Fuanna(002327) 国信证券·2025-04-28 11:18Investment Rating - The investment rating for the company is "Outperform the Market" [5] Core Views - The company is expected to maintain stable performance in 2024 despite a weak macro consumption environment, with a projected revenue of 3.011 billion yuan, a slight decrease of 0.6% year-on-year, and a net profit of 542 million yuan, down 5.2% year-on-year. The gross margin is expected to improve by 0.43 percentage points to 56.05% [1][3] - The company maintains a high dividend payout ratio of 95.8%, proposing a dividend of 6.2 yuan per 10 shares, totaling 520 million yuan [1][3] - The first quarter of 2025 is anticipated to see a double-digit revenue decline, with net profit significantly impacted due to increased sales expenses [1][3] Summary by Sections Financial Performance - In 2024, the company achieved an operating income of 3.011 billion yuan, with a net profit of 542 million yuan. The gross margin improved to 56.05%, while the net margin decreased to 18.01% [1][4] - The first quarter of 2025 is projected to have a revenue of 536 million yuan, down 17.8% year-on-year, and a net profit of 56 million yuan, down 54.1% year-on-year [1][3] Revenue Breakdown - Revenue by channel in 2024 showed steady growth in direct sales (+1.8%) and franchise sales (+1.4%), while online sales declined by 7.4%. Group purchases grew by 5.1% [2] - Revenue by product category indicated that the bedding category generated 1.2 billion yuan, a decrease of 1.6%, while the set category remained stable with a slight decrease of 0.17% [2] Future Outlook - The company is expected to benefit from a rebound in wedding demand and consumer stimulus policies in 2025, with projected net profits of 550 million yuan, 587 million yuan, and 622 million yuan for 2025, 2026, and 2027 respectively [3][39] - The target price is maintained at 8.9 to 9.6 yuan, corresponding to a price-to-earnings ratio of 14 to 15 times for 2025 [3][39]