GWMOTOR(601633) 华泰证券·2025-04-29 01:10Investment Rating - The report maintains a "Buy" rating for the company [8][5]. Core Views - The company reported Q1 revenue of 40 billion RMB, down 7% quarter-on-quarter and 33% year-on-year, with a net profit of 1.8 billion RMB, down 46% quarter-on-quarter and 23% year-on-year, which was below expectations due to product inventory adjustments and increased direct sales costs [1][2]. - The launch of the second-generation Xiaolong MAX in April is expected to boost revenue and profit as the company transitions to new energy vehicles, alongside the new pricing and features of the Weipai Gaoshan model [1][3][4]. Summary by Sections Q1 Performance - The company sold 260,000 new vehicles in Q1, a decrease of 7% year-on-year. The gross margin was 18%, a decrease of 2% quarter-on-quarter but an increase of 1% year-on-year. The average selling price (ASP) and gross profit per vehicle were 160,000 RMB and 30,000 RMB, respectively [2]. - Sales, management, R&D, and financial expense ratios were 5.7%, 2.3%, 4.8%, and -2.6%, respectively, with sales expenses increasing due to new vehicle marketing and direct sales investments [2]. Product Launches - The second-generation Xiaolong MAX was launched at a starting price of 116,800 RMB, featuring advanced four-wheel drive technology and a low fuel consumption rate of 0.97L/100km, which is expected to achieve monthly sales of over 8,000 units [3]. - The Weipai Gaoshan model has been revamped with a price drop and enhanced features, with expected monthly sales of over 6,000 units as it targets the mainstream MPV market [4]. Profit Forecast and Valuation - The company’s net profit forecast for 2025-2027 is 15.3 billion, 18.6 billion, and 20.1 billion RMB, respectively. The report assigns a PE ratio of 22x for A-shares and 11x for H-shares, with target prices set at 39.69 RMB and 20.95 HKD, respectively [5][13].