Investment Rating - The report maintains a "Buy" rating for the company, expecting a price increase of over 15% in the next 6-12 months [5][13]. Core Views - The company reported a revenue of 7.34 billion RMB for 2024, representing a year-on-year increase of 8.5%, and a net profit attributable to shareholders of 2.59 billion RMB, up 13.4% year-on-year [2]. - For Q1 2025, the company achieved a revenue of 2.05 billion RMB, down 12.3% year-on-year, with a net profit of 830 million RMB, down 9.5% year-on-year, indicating a decline in performance compared to market expectations [2]. - The revenue structure shows that the underperformance is mainly due to low-priced products and challenges in expanding outside the province [3]. Summary by Sections Performance Review - In 2024, the company achieved a revenue of 73.4 billion RMB, with a year-on-year growth of 8.5%, and a net profit of 25.9 billion RMB, reflecting a growth of 13.4% [2]. - In Q1 2025, the revenue was 20.5 billion RMB, a decrease of 12.3% year-on-year, and the net profit was 8.3 billion RMB, down 9.5% year-on-year [2]. Operational Analysis - By product, the revenue for mid-to-high-end and regular liquor in 2024 was 57.1 billion RMB and 12.9 billion RMB, respectively, with year-on-year changes of +13.8% and -6.5% [3]. - The revenue from mid-to-high-end liquor in Q1 2025 was 17.2 billion RMB, down 8.6% year-on-year, while regular liquor revenue fell by 32.1% [3]. - Regionally, the company reported revenues of 50.9 billion RMB from within the province and 19.1 billion RMB from outside the province in 2024, with year-on-year growth of 12.8% and 1.3%, respectively [3]. Financial Quality - The net profit margin for 2024 increased by 1.5 percentage points to 35.3%, with a gross margin increase of 2.9 percentage points [4]. - In Q1 2025, the net profit margin was 40.5%, up 1.3 percentage points year-on-year, with a gross margin increase of 1.5 percentage points [4]. - The company is focusing on marketing for its cave-aged series, indicating a sustained upward potential in product structure [4]. Profit Forecast, Valuation, and Rating - The report adjusts the net profit forecasts for 2025 and 2026 down by 10% and 14%, respectively, with expected revenues growing by 3.4% in 2025 and 5.1% in 2026 [5]. - The projected net profits for 2025, 2026, and 2027 are 2.72 billion RMB, 2.90 billion RMB, and 3.26 billion RMB, respectively [5]. - The earnings per share (EPS) are forecasted to be 3.40 RMB, 3.62 RMB, and 4.07 RMB for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings (PE) ratios of 14.4, 13.5, and 12.0 [5].
迎驾贡酒(603198):省外节奏拖累,产品结构持续优化